Twitter Brings Promoted Accounts to Timelines to Reach Mobile Users
Twitter is bringing a new and more visible ad format that promotes advertiser accounts on the service to users’ mobile tweet streams. The company has...
Tagged: mobile
Programmatic and Mobile Video to Take Europe by Storm in 2014
Adap.tv outlines 7 key trends for media trading landscape in the coming year. London — Programmatic media trading has gained significant ground in 2013 as...
‘The ad industry will see a massive acceleration towards programmatic buying in 2014′, Alex Kuhnel, PulsePoint, MD Europe
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD Europe, gives ExchangeWire a peek...
blinkx Closes Acquisition of Rhythm NewMedia Inc.
Leading Premium Mobile Video Advertising and Technology Platform Will Enable blinkx To Gain Market Share by Penetrating Mobile Business at Scale SAN FRANCISCO, CALIF.— blinkx,...
Mobile Apps Firms Kontagent And PlayHaven To Merge Analytics And Marketing Services
Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat...
PlaceIQ Appoints Paul Thenstedt as SVP of Sales to Accelerate Marketers’ Adoption of Audience Intelligence Solutions in 2014
NEW YORK, NY – PlaceIQ (www.PlaceIQ.com), the company building more accurate audiences with location, time and real-world behavior, announced today that it has hired Paul...
As Consolidation of Spend Comes at Agency Level — How Do You Play in the ‘Programmatic’ World?
There has been so much written recently about ‘programmatic’. Everything is ‘programmatic’ these days. What does it all mean? Who knows? Data-driven decision making? RTB-enabled...
Adtile Multi-Screen Mobile Ad Solution Entices Consumers With Captivating User Experience
Adtile Spearheads Engagement Opportunities for Publishers That Rival Display on Desktops LOS ANGELES, CA – Today marks the launch of Adtile, a turnkey mobile advertising...
Mobile Cookies Aren’t Entirely Stale
The belief that cookies don’t work on handhelds or tablets, requiring an alternative tracking mechanism, oversimplifies the complex problem of mobile tracking. While advertisers cannot...
Infographic: The New SEO Strategies That Work
A new infographic from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age...
IAB Releases Native Advertising Playbook to Establish Common Industry Lexicon, Evaluation Framework & Disclosure Principles
Provides Guidance for Publishers, Agencies & Marketers on Successfully Leveraging Native Advertising in Campaigns NEW YORK – Native has become a hot topic in the...
The Weekly Digital Marketing Update @ Copenhagen INK (09-12-2013)
Asia Digital Marketing News Spotify Tries to Out-Pandora Pandora Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today Arrogance Faceoff: Kanye West...
Granular Location Data Provides Opportunity, But Are Marketers Ready To Take Advantage?
Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to...
Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move...
Celtra Hires Todd Taplin from Adobe to Accelerate Market Leadership as HTML5 Ad Display Technology Provider
Celtra Builds Management Team to Expand Global Market Dominance in 2014 CAMBRIDGE, Mass. – Celtra Inc., the industry leader for rich media mobile ad creation,...
Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls...
