WhatsApp launches a desktop version
Mobile messaging platform WhatsApp has now launched a desktop version for its users. The desktop version is synced with the phone and allows access to...
Tagged: mobile
Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing...
Who to Watch in 2015
ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors,...
B Saikumar, Ronnie Screwvala partner for digital media venture in India
B Saikumar, former Group CEO of Network 18, has donned the entrepreneur hat partnering with one of India’s visionary thought leaders Ronnie Screwvala. The duo...
Marrying tech with creativity in mktg: The Evolving Indian Chief Mktg Technologist
Technology in the marketing space is responsible for the manner in which marketing and advertising is transforming today. Technology is aiding the discovery of new strategies...
Twitter acquires Bengaluru based ZipDial
Twitter announced that it has reached an agreement to acquire ZipDial, its product partner based in Bangalore, to make Twitter even more accessible to people...
Mobile Web Is Paramount For Small And Medium-Sized Publishers
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need...
Data making a difference: Going beyond personalisation
Data explosion With the emergence of multiple data-generating channels and streams, data is growing at an explosive pace. As the digital footprint of the society...
White Rivers Digital’s Shrenik Gandhi on data analytics
White Rivers Digital is a two-year old full service digital marketing agency which has seen a 67 per cent growth year-on-year. “We do social media...
Getting app marketing right
The screen is changing its shape and size and mobile is the new access point. It is convenient and beneficial for both the consumer and the service provider. ECommerce,...
Ad-Tech Company Shuts Down ‘Zombie’ Cookie
Verizon’s foray into the digital ad business isn’t going all that smoothly. Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in...
Who Is Prashant Fuloria? Yahoo Puts Flurry Exec In Charge Of All Ad Products
Yahoo has promoted Flurry executive Prashant Fuloria to head up all advertising products, the company confirmed on Friday. Fuloria’s title is SVP of Advertising Products, a job with...
Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic
When you want to search, where do you go? If you’re like most people in the world, you go to Google. Recent research from Define...
ExchangeWire Weekly European Round-Up
ExchangeWire rounds up some of the hottest stories in the European ad tech scene, and in this week’s edition: The inevitable collision of adtech and...
Ecommerce fighting all the barriers in India
The year gone by, 2014, will always be remembered as the year that marked the arrival of ecommerce in India. The year was marked with...
Tablet users to surpass 1 billion worldwide in 2015
More than one billion people worldwide will use a tablet in 2015 representing nearly 15 per cent of the global population and more than double...
