New all-in-one service, Burst TV, makes it affordable for app marketers to harness the brand-building power that’s made TV the dominant advertising medium Berlin, Germany...
OutSystems, an enterprise Rapid Application Delivery (RAD) platform provider, believes its high-productivity PaaS for the development and delivery of enterprise web and mobile apps is...
Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming...
ICICI Bank Ltd, a private sector bank in India has launch a banking services initiative through social media platform Twitter that enables ICICI Bank customers to transfer...
Showing another indication of some consolidation in the advertising technology space, AdzCentral, Better and Asia Digital Ventures have merged to created programmatic company CtrlShift. CtrlShift...
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer “holistic” programmatic services and drive...
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni,...
I once read that being a Copywriter was one of the safest jobs in advertising. Why? Because it can’t be automated. At least that is...
The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/01/2015
Internet service providers led by Comcast are pushing to protect from federal regulations their ability to demand fees from high-volume data users such as Netflix....
Consider the mood ring. This liquid crystal thermometer — probably the world’s first “wearable,” in the current meaning — was marketed as a way to...
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what...
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated...
That I founded a digital marketing company in India in late 1997 is mildly unfortunate. For about 14 years, we kept saying that the future...
Snapchat wants to be more than just a distribution channel for other media companies; it’s planning on becoming a publisher itself. When Snapchat launches its...
Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive...
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