FreakOut On Mothers And Why Advertisers Need A Separate Mobile DSP
FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The...
Tagged: mobile search
Facebook launches new mobile ad networkInside Facebook Audience Network
Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the...
The anatomy of an APAC CEO
Male, approximately 56 years old, and a CEO for the first time in his life — these are some of the insights that emerge from...
How RTB can help in global mobile inventory monetisation
Monetising digital inventory has been one of the key issues facing businesses for a while now. Even as various online platforms are now seeing some...
MMA Debuts Info-Packed Mobile Marketing ‘Case Study Hub’
Consistent with the Mobile Marketing Association’s stated mission to cultivate knowledge and build capabilities for marketers and agencies, the MMA on Thursday launched what they...
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp. was ordered to pay a...
The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic...
World Wide Open’s big surprise for employees
India based digital agency, World Wide Open, that comes from the house of corporate major Reliance, has kicked off quite a beginning for itself. In...
PubMatic Joins Forces With xAd On Location-Enabled Inventory
Demand for location-based ad inventory is rising and PubMatic, the supply-side platform (SSP) provider, is one of the latest companies to boost its location-enabled inventory....
U.S. Social Media Ad Revenues to Hit $15 Billion by 2018
BIA/Kelsey estimates in a new report shared with MMW this week that total U.S. social media advertising revenues will grow from $5.1 billion in 2013...
Tropical North Queensland spins an adventurous tale to attract visitors
Tropical North Queensland (TNQ) has employed content in an interesting manner to show its adventurous side to Australians. Partnering with SapientNitro, TNQ built on real...
Cheil OpenTide appoints Peter Shen as Chief Creative Officer
Cheil OpenTide, the digital marketing services company within the Cheil Worldwide group, has appointed Peter Shen as its new Chief Creative Officer. This is also...
Nielsen, comScore At A Cross-Screen Measurement Crossroads
As the growing number of smart TVs and connected devices cause further fragmentation, de-duped cross-platform measurement has become the media planner’s imperative. Nielsen and comScore are...
Flurry Beefs Up Mobile Video Offering With Programmatic Capabilities
Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network...
What Are The Attributes Of Quality Mobile Inventory?
Valuing mobile ad inventory is challenging as advertisers struggle assessing viewability, attribution and other measurements. To find out how media-buying agencies tackle this problem, AdExchanger asked agencies, “What are the...
And the ‘Beat’ Goes on for Apple’s Potential Record Breaking Acquisition
News emerged last night that Apple is close to sealing the deal on its largest acquisition in company history. CNBC reports that Apple wants to...
