A Banner Year For Innovative Mobile And Digital Ad Units
The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its...
Tagged: mobile search
Taking the local best & remixing it: OMD’s Global Chief sums up Asia trip
The year 2014 has been amongst one of the better years for OMD as it arrested loss of businesses and corrected course by adding new...
Backdoor discovered in Android phones by China’s Coolpad
Palo Alto Networks has revealed details of a backdoor contained in millions of Android-based mobile devices sold by Coolpad, one of the world’s largest smartphone...
iOS and Android targeted by Man-in-the-Middle attacks
Akamai has issued an alert on the Xsser mobile remote access trojan (mRAT), which targets iOS and Android devices and which may involve cellphone tower...
Apple’s iPhones dominate Christmas 2014
Around 51 per cent of the new device activations worldwide in the week leading up to and including Christmas Day (December 19 – 25) were...
Airtel backtracks on VoIP charges in India
Indian telecom operator Bharti Airtel has announced that it will withdraw its exercise to charge Voice over Internet Protocol services such as calls through Skype...
Digital brand advertising grew by 15% in 2014
Brand marketing growth is outpacing direct response ad growth in digital advertising. In 2014, marketers reported running more (33 per cent) digital brand advertising campaigns...
Publicis Groupe extends tender offer to acquire Sapient to Jan 7
French advertising group Publicis Groupe S.A. has extended its previously announced tender offer to purchase all of the outstanding shares of common stock of Sapient...
goSwiff unveils new suite of professional services for banks and MNOs
Global mobile commerce and marketing services provider goSwiff unveiled a new line of professional services for banks and mobile network operators (MNOs). Via DNA
Battle of the Holiday Platform Hulks as Twitter, Facebook Seek Holiday Season Advertising
What company is getting the lion’s share of holiday marketing attention this year? It’s Facebook, according to recent surveys. A mere two years ago, 51...
John Lambertus Joins Vdopia as Vice President Revenue Operations & Client Services
Agency Trading Desk and Programmatic Platform Veteran Will Focus On ‘Chocolate’ Vdopia’s Newly-Launched Global Mobile Video Advertising Programmatic Buying and Selling Platform Fremont, CA –...
All Day: From viral Twitter feed to media company hopeful
Only in today’s digital media climate can a couple of college-age kids with popular Twitter accounts raise $2 million to launch a full-fledged media company. Xavier...
60% marketers unsure of cost of fraud to their organisation
Few marketers understand the full benefit of fraud-prevention systems on their activities as about 60 per cent of marketers are unsure of the cost of...
Oracle buys data tracking firm Datalogix
Oracle has acquired data analytics firm Datalogix thus boosting its marketing technology offering. Datalogix connects offline consumer spending to digital marketing that helps marketers increase...
Forrester: Mobile Vendors Have An ‘Identity Crisis’ – And It’s Leaving Advertisers A Bit Confused
In today’s mobile ad tech landscape, the blind lead the blind. That’s according to Forrester in a report released Monday that aims to help advertisers...
LoopMe
LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more...
