Technology in the marketing space is responsible for the manner in which marketing and advertising is transforming today. Technology is aiding the discovery of new strategies...
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need...
The screen is changing its shape and size and mobile is the new access point. It is convenient and beneficial for both the consumer and the service provider. ECommerce,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/01/2015
Verizon’s foray into the digital ad business isn’t going all that smoothly. Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in...
Yahoo has promoted Flurry executive Prashant Fuloria to head up all advertising products, the company confirmed on Friday. Fuloria’s title is SVP of Advertising Products, a job with...
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam...
The insanity of CES in Sin City is over for another year and now we are left to mull over the dazzling array of shiny...
Mobile marketers will be able to leverage the power of adaptiv.io‘s proprietary rules engine within Apsalar’s mobile measurement platform to intelligently send their user data...
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the...
The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at...
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers....
Mobility was a dominant theme last year as smartphone and tablet sales grew exponentially, but one theme connected closely with it that did not receive...
Company Secures $11M Series B Funding to Fuel Growth WALTHAM, Mass. – Adelphic, a leading mobile advertising demand-side platform (DSP), announced that it has secured...
It’s not often you meet a cultural icon but today I had the privilege of meeting the one and only Snoop Dogg. Rapper, singer, songwriter,...
The buzzword right now is CES, the Consumer Electronics Show, being held in Las Vegas, Nevada from January 6-9. As the tech heads, geeks and...
While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for the first time, the majority...
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