C1X beefs up APAC business team
C1X Asia Pacific Pte Ltd, has appointed Swaminathan Iyer as its VP & Head Of Business for APAC (excluding Japan) based in Singapore. This announcement...
Tagged: mobile search
Singapore Navy appoints JWT to drive recruitment
The Republic of Singapore Navy (RSN) has tapped J. Walter Thompson Singapore to drive recruitment, and to lead integrated marketing, communications and events to mark...
MWG Malaysia strengthens leadership team with new hires
McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five industry leaders in one fell swoop. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai,...
Data Alone Will Not Save You: Q&A With 1-800-Flowers’ Digital Guru
Amit Shah, senior VP-online, mobile and social media at 1-800-Flowers.com, is tasked with managing the gifting brand’s digital touchpoints. Over the course of his six...
INFINITI hires Marketing & PR GM in China
INFINITI is expanding its capability in China and has appointed Tim Heile as Division General Manager of Marketing & PR of Dongfeng INFINITI, its Chinese...
Mobiquity, Insert Partner to Provide Real Time, In-App Personalization
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization...
Data pick of the day: Over 1 in 5 millennials watching eSports
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark according to GlobalWebIndex’s data. GWI’s data...
Grabr Connects Community With Global Commerce – And Collects Data Along The Way
AdExchanger | This is the ninth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who make them...
Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising, Identifying the Need for Better-Designed Mobile Ad Formats
User-friendly ad formats were preferred by two-thirds of U.S. consumers, which drove higher unaided brand recall for advertisers and improved brand favorability for both advertiser...
GetResponse Goes Mobile with Webinar Management
GetResponse — a global online marketing platform for SMBs — announced this week the release of their new GetResponse Webinars app. The app is now...
Sanjeev Handa is the Jury Chair for Season II of India’s Top Digital Planners
BW Businessworld and Digital Market Asia are back with the second edition of India’s Top Digital Planners to recognise professionals in media planning. The forum celebrates the...
Ad fraud exists in over half of uncertified apps: Sizmek study
Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according...
Mobile App Trends to Watch In 2017
The following is a guest contributed post from Andrew Gazdecki, the founder and CEO of Bizness Apps — one of the best app makers, making...
A Telco With Pipes, Data And Content? Switzerland’s Already Done That.
AdExchanger | Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined its mobile phone...
Ad Fraud on Uncertified Apps; Over-Hyped Christmas Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Amobee hires Todd Chu as Senior VP, Global Operator Innovation
Amobee has appointed data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation. Mr Chu will be charged with leading Amobee’s...
