Pfizer lures consumers to text with Viagra discounts
As FiercePharma’s Beth Snyder Bulik describes, “The ad opens with the now-familiar woman in a dark blue dress who asks, ‘Guys, want to save 50%...
Tagged: mobile search
Tapjoy Research: Consumers Feel Happier and More Engaged When Playing Mobile Games Than on Social Networking Apps
New report sheds light on the mindset, motivations and behaviors of today’s mobile gamers SAN FRANCISCO – Tapjoy, the leading mobile monetization and engagement platform,...
GSMA Announces New Details for MWC Shanghai 2017
Ahead of the weekend, the GSMA provided updates for the 2017 GSMA Mobile World Congress Shanghai to be held from Wednesday, June 28 through July...
Asia stands to win from a wave of marketing disruption
The world of tech startups is a vast one globally today and continues to grow exponentially. Just as Moore’s law told us that technological capabilities...
Kantar Shows Renewed Mobile Momentum for iOS
At a time when the bad news seems to keep piling on Apple, there’s some positive news to report for iOS. The latest smartphone OS...
MGM picks JWT Hong Kong for campaign to launch MGM COTAI
MGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company’s new USD 3.1 billion integrated resort in Macau...
The gloves are off in the ecommerce ring in Southeast Asia
In early November, Amazon shook up the news wires with the announcement they will be (finally) entering the rapidly growing E-commerce scene in Southeast Asia....
FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question
AdExchanger | The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on...
Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P),...
Clutch Purchases Persio to Extend Mobile Marketing Capabilities
MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio. We’re told that the deal will...
GK Software Launches Mobile Customer Engagement Platform
On Tuesday, GK Software announced the U.S. launch of its Mobile Customer Engagement platform. With over 10,000 stores and 5 million consumers already connected to...
Cadreon hires Kenneth Wong as GM for Malaysia
Cadreon, the programmatic adtech unit of IPG Mediabrands, has appointed Kenneth Wong as General Manager, Cadreon Malaysia. Based in KL Malaysia, Mr Wong will be responsible...
Maxus APAC appoints Anita Munro as Head of Trading
Maxus Asia-Pacific, has appointed Anita Munro as Maxus Asia Pacific Head of Trading. Munro replaces Nathan Cook, the former Maxus APAC Head of Trading moves...
CES 2017: It is a wrap as industry leaders define future tech
The latest emerging innovation across every major industry took centre stage at CES 2017, with product launches that propel global markets from automotive, sports and...
Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy
AdExchanger | Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity...
Programmatic 101: What are user scoring and propensity modelling?
probability scoring best-next-action modelling continuous scoring algorithms algorithmic attribution lookalike modelling predictive analytics customer behaviour scoring propensity score matching However you refer to it, propensity...
