Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations
Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies...
Tagged: mobile search
Adobe goes high end in podcast push
For his next performance, esteemed English actor Malcolm McDowell, known for “A Clockwork Orange” and “The Artist,” will espouse the value of a mobile marketing...
100% Mobile Viewability Guarantees ‘Will Become Table Stakes’
It’s time for the next can of worms: mobile viewability. And the mobile ad vendors are already on the scene. Less than two weeks after the...
It’s Back to School for Mobile Marketing Students
Want to go to school? For free? If you want to learn about mobile marketing, now you can. Swrve, a global powerhouse in mobile marketing...
Headway Digital Brings Mobile Ad Platform MoBrain™ to AppsWorld North America
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, will be bringing the most powerful mobile advertising platform, MoBrain™, to...
IoT was Hot at Mobile World Congress
A key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product,...
U.S. Smartphone Penetration Hits Another New All-Time High
Ahead of the weekend, comScore released data from comScore MobiLens and Mobile Metrix, which as always reports key trends in the U.S. smartphone industry. In...
KFC tries to #KFCWOW consumers
In a unique way of reaching out to its young audience, KFC has set up its first-ever store on Twitter. Now, consumers will be able...
SE Asia enters its biggest programmatic video year
The Philippines was the fastest growing programmatic video advertising market in Southeast Asia in the first quarter of 2015, growing three-fold in size. TubeMogul took...
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands
Partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users InMobi, the world’s leading mobile advertising platform,...
Venture Capitalists Bet Google is Vulnerable in Mobile
For many years Google has had a seemingly unbreakable hold on internet search, with competitors like as Bing and Yahoo having a hard time making...
App Annie Buys Mobidia For Access To More Usage Data
Mobile app analytics company App Annie is beefing up its Usage Intelligence product with the acquisition of mobile measurement firm Mobidia. Although terms of the...
How programmatic is converting marketer’s fantasy to reality
Three years ago, programmatic media buying was a rising star with a promise to shake the advertising industry out of its complacency. Today while programmatic...
AudienceScience Selects Millennial Media as Mobile Exchange Partner
Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, and AudienceScience®, a global...
Hungama’s Neeraj Roy on the content fortress in mobile mktg
Mobile marketing has not only defined a new medium for content but also transformed the way and the quantum of content consumption that is taking...
