AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Parting? Expect programmatic breakups in 2016, says VivaKi’s president of global...
Dentsu Aegis Network’s media investment arm, Amplifi, has appointed Sam Pattison as Regional Media Partnership Director, effective immediately. The appointment is a new role and...
People across cultures are using Facebook, especially on mobile, to share their favourite festive moments, seek gift inspiration and find the best deals for the...
AdExchanger | With turkeys almost in the oven, retailers and ecommerce companies are hoping the investments they’ve made all year long in audience segmentation, mobile...
The thirteenth Good Mobility Index Report was release this week and it shows that organizations are increasingly going mobile. Jumping out in the report from...
AdExchanger | MoPub is Twitter’s secret weapon – secret because the mobile exchange rarely comes up during Twitter’s quarterly earnings calls. On Friday, MoPub introduced native...
AdExchanger | If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
This week, the GSMA outlined the first details of the 2016 GSMA Mobile World Congress Shanghai. The details shared include confirmed exhibitors and sponsors, as...
VMware Inc is still upbeat about its prospects in South-East Asia, an optimism driven by the growing adoption of cloud and mobile technologies, especially amongst...
From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference...
There is a school of thought which maintains that ‘all data is good’. Well personally, I think most of it is garbage. Rather than focus...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 14/11/2015
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s...
On Black Friday, 32 percent of eCommerce transactions occurred on a mobile device Bounceback Tuesday sees a major spike in online sales for key retail...
It may be hard to remember the eras before the microwave, but once upon a time cooking (or even warming) took a lot longer. Can...
AdExchanger | If someone asked you to rattle off the big buzzwords in media, it’s a pretty good bet mobile, native ads and programmatic would be...
More
