Strategic Investment Fuels Aki’s Mission to Conquer Mobile Ad Inefficiency through Mobile Moment Targeting & Insights San Francisco, CA – Aki Technologies, the first platform...
AdExchanger | Another unicorn rides off into the eastern sunset. App marketing company AppLovin has agreed to be acquired by a Chinese private equity firm...
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/09/2016
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
Mobile has changed the way small business owners do business in Southeast Asia. It has evolved the way they market products to customers, the way...
Dentsu Aegis Network has acquired Perfect Relations Group, a public relation (PR) firm in India, to become a member of Dentsu Aegis Network India, retaining...
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay dirt is the new golden...
AdExchanger | Glispa keeps scooping up companies. On Tuesday, the Berlin-based mobile ad platform plunked down an undisclosed sum to buy native mobile ad exchange...
Funding to support international growth, product development and talent acquisition Ogury, the factual mobile data specialist, has raised $15 million in a Series B funding...
AdExchanger | Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce...
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear, but the company’s advertising dollars...
Written by Martin Pavey, UK director, Flashtalking. Lately the conversations I’m having with advertisers are dominated by the huge potential of data management platforms (DMPs)....
AdExchanger | There are lots of private marketplaces for mobile inventory out there. On Tuesday, Adsquare launched a PMP for mobile data. Supply-side players like...
Mastercard has restructured its Global Products and Solutions team in Asia Pacific, signaling its commitment to drive accelerated growth. These appointments come after Matthew Driver’s...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/09/2016
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics...
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