Infographic Shows the ‘Good and Bad’ of Social Media Marketing
Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of...
Tagged: mobile gaming
ATS Comes To New York On 4 November; Event Agenda Now Published
ATS is now on three continents – well, it will be from 4 November, when the inaugural ATS New York will take place. ExchangeWire will make its US...
Vaseline Women Indonesia assigns digital mandate to Ogilvy
Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive, three-way pitch for the...
Zuckerberg in India: mn-dollar fund, languages for connected audiences
Among the most discoursed, Facebook’s co-founder Mark Zuckerberg was in the Indian capital to address the first internet.org summit. The initiative seeks to make internet...
Cross-platform content marketing: Of consumer, context & curation
As technology levels the playing ground for digital platforms, the significance of content comes to fore once again. This was also one of the areas...
E-governance via smartphones aims to better connect rural India
After a long period of inefficient governance and policy paralysis, the Indian political system is expected to pick up under the leadership of Prime Minister...
AOC India awards digital mandate to KRDS
Social and mobile marketing agency, KRDS India, has bagged a new client after a multi-agency pitch with AOC India, an international brand of TPV Technology....
Yahoo to consolidate workforce in India office for ‘sustainable growth’
Yahoo is restructuring the team in its India office as part of it endeavours towards maintaining ‘sustainable growth’ in the market. It is understood that...
Data pick of the day: 42% mobile gamers are female
Women can invest time and money in anything that can engage them – this is a known fact but a lesser known fact is the...
Kardashian Game Drops in Download Rankings, Spooking Investors in Publisher
Shares in Glu Mobile, the video-game publisher that surged after its “Kim Kardashian: Hollywood” became a hit, fell on concern that the title may be...
Why Yahoo would invest millions in Snapchat?
The answer is not too tough if one has to see the evolution graph of the digital media space – from the rise of websites...
What the inaugural Internet.org summit means for India & Facebook
As the communication fraternity in India gears up for the visit of Facebook’s Co-Founder and CEO, Mark Zuckerberg later this week – on October 9...
CRM Startup Iris Mobile Builds Cross-Device Linkages Using Mobile Phone Numbers
Chicago-based Iris Mobile provides a CRM platform that helps retail industry clients identify and personalize messaging to their customers across devices. The system works partly...
MMA Touts Winners of 2014 Global Smarties
MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties. “A stellar showcase of marketer, media, technology...
As India embarks the e-journey…
In the past five years, India has transformed its skepticism towards digital technology to faith and optimism that will lead developments in the Indian economy...
Samsung retains Publicis Groupe agencies for global ad biz
Culminating its global review for advertising partners, Samsung Electronics has retained its roster agencies Starcom Worldwide and Leo Burnett for the share of the pie...
