Marcos De Quinto replaces Joe Tripodi as Coca-Cola Global CMO
After more than seven years of service as The Coca-Cola Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the...
Tagged: mobile gaming
It’s Official: Consumers Are Just Not That Into Retargeted Ads
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers...
Apple May Add Pay To iAd; MediaMath Does $1M In Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple...
Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’
In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot,...
Yahoo Announces ‘Material’ Mobile Revenue In Earnings
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1...
Cutting through the clutter…Or cutting through the bias?
I had the opportunity to attend a talk by the brilliant JesperAstrom at Hyper Island, with a thought-provoking discussion on whether or not social networks...
ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers...
Data pick of the day: 50% mobile users in India use Skype’s apps
Skype’s application are used by nearly 50 per cent of the mobile users in fast-growth market – India. It is eyeing such markets as potential...
Wills Lifestyle in India rocks the ramp with selfie booth
India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the...
Digital forms key element in Forevermark’s ‘promise’
Forevermark, the diamond brand from The De Beers Group of Companies has unveiled its global marketing campaign with the objective to inspire people to renew...
Dusit Thani Manila awards digital mandate to Campaigns & Grey
Campaigns & Grey has won the digital mandate for Dusit Thani Manila, covering management of the hotel’s social media platforms. Dusit Thani Manila offers Thai...
The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?
It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last...
Publicis Acquires 20% Of Matomy For £40m
Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to...
Wild Mobile; Video’s Weak Spot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Dimes In a recent interview with Bloomberg News, Vice CEO Shane Smith called...
BBDO, Kult SG form content collaboration for GE
General Electric (GE) is looking to extend the reach of its messaging beyond industry leaders and tech enthusiasts that make up its traditional B2B consumer...
What brands think about when they think about Snapchat ads
Ephemeral messaging app Snapchat is getting ads. Snapchat co-founder and CEO Evan Spiegel told Katie Couric during a live interview at the Vanity Fair New...
