MMA Brings New Mobile Marketing Leadership into the Fold
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam...
Tagged: mobile gaming
Digital India Karna Hain (Must Do) : Minister Ravi Shankar Prasad
The government of India is deeply committed to its Digital India Initiative that seeks to connect 2.5 lakh Panchayats by broadband network. Indian Minister of...
#sowhoknew: Leaving Las Vegas – CES 2015 highlights
The insanity of CES in Sin City is over for another year and now we are left to mull over the dazzling array of shiny...
adaptiv .io and Apsalar Form Strategic Partnership to Provide Omni-channel Mobile Data Intelligence
Mobile marketers will be able to leverage the power of adaptiv.io‘s proprietary rules engine within Apsalar’s mobile measurement platform to intelligently send their user data...
Yahoo eating into Google’s search pie?
Google Search has seen a decrease in its share in December 2014, while Yahoo’s figures grew to highest US share over the last five years....
JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the...
Gartner Blames Weak Mobile Customer Service for Impaired Customer Engagement
The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at...
Washington Post’s Tech Quest Prioritizes The Biggies: Mobile, Video, Social
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers....
Enterprise mobile security still lagging: Experts
Mobility was a dominant theme last year as smartphone and tablet sales grew exponentially, but one theme connected closely with it that did not receive...
Adelphic Accelerates Programmatic Buying in Mobile
Company Secures $11M Series B Funding to Fuel Growth WALTHAM, Mass. – Adelphic, a leading mobile advertising demand-side platform (DSP), announced that it has secured...
#sowhoknew: Rapping with Snoop Dogg – CES Day 3
It’s not often you meet a cultural icon but today I had the privilege of meeting the one and only Snoop Dogg. Rapper, singer, songwriter,...
DMA Digital Diary: It’s all about CES 2015
The buzzword right now is CES, the Consumer Electronics Show, being held in Las Vegas, Nevada from January 6-9. As the tech heads, geeks and...
Marry digital with traditional: JWT’s Tom Doctoroff
As the brands are shifting focus from advertising to digital marketing for the fear of being called obsolete, Tom Doctoroff, Asia CEO, JWT, talks about...
In India, Mobile Phone Use is the Elephant in the Room
While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for the first time, the majority...
A Banner Year For Innovative Mobile And Digital Ad Units
The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its...
5 digital marketing predictions for 2015
As the New Year is here, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in 2015....
