Cable Pushes to Exclude Netflix From Net Neutrality Protections
Internet service providers led by Comcast are pushing to protect from federal regulations their ability to demand fees from high-volume data users such as Netflix....
Tagged: mobile gaming
Agencies want to read your brain waves (but, for now, your devices will do)
Consider the mood ring. This liquid crystal thermometer — probably the world’s first “wearable,” in the current meaning — was marketed as a way to...
What’s Hampering Corporate Efforts to be Data-Driven?
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what...
Inside Snapchat’s original media ambitions
Snapchat wants to be more than just a distribution channel for other media companies; it’s planning on becoming a publisher itself. When Snapchat launches its...
Why do people abandon online bookings?
Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive...
WhatsApp launches a desktop version
Mobile messaging platform WhatsApp has now launched a desktop version for its users. The desktop version is synced with the phone and allows access to...
Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing...
Marrying tech with creativity in mktg: The Evolving Indian Chief Mktg Technologist
Technology in the marketing space is responsible for the manner in which marketing and advertising is transforming today. Technology is aiding the discovery of new strategies...
Mobile Web Is Paramount For Small And Medium-Sized Publishers
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need...
Data making a difference: Going beyond personalisation
Data explosion With the emergence of multiple data-generating channels and streams, data is growing at an explosive pace. As the digital footprint of the society...
White Rivers Digital’s Shrenik Gandhi on data analytics
White Rivers Digital is a two-year old full service digital marketing agency which has seen a 67 per cent growth year-on-year. “We do social media...
Getting app marketing right
The screen is changing its shape and size and mobile is the new access point. It is convenient and beneficial for both the consumer and the service provider. ECommerce,...
Ad-Tech Company Shuts Down ‘Zombie’ Cookie
Verizon’s foray into the digital ad business isn’t going all that smoothly. Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in...
Who Is Prashant Fuloria? Yahoo Puts Flurry Exec In Charge Of All Ad Products
Yahoo has promoted Flurry executive Prashant Fuloria to head up all advertising products, the company confirmed on Friday. Fuloria’s title is SVP of Advertising Products, a job with...
Ecommerce fighting all the barriers in India
The year gone by, 2014, will always be remembered as the year that marked the arrival of ecommerce in India. The year was marked with...
Tablet users to surpass 1 billion worldwide in 2015
More than one billion people worldwide will use a tablet in 2015 representing nearly 15 per cent of the global population and more than double...
