5 things to know about the big AOL-Verizon deal
Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a...
Tagged: mobile gaming
Headway Digital Brings Mobile Ad Platform MoBrain™ to AppsWorld North America
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, will be bringing the most powerful mobile advertising platform, MoBrain™, to...
IoT was Hot at Mobile World Congress
A key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product,...
IPG Mediabrands appoints Andy Male as the Regional Director of Rally
With an aim to build and accelerate its ‘Agency of Future’ offering, IPG Mediabrands has appointed Andy Male as the Regional Director of its social...
U.S. Smartphone Penetration Hits Another New All-Time High
Ahead of the weekend, comScore released data from comScore MobiLens and Mobile Metrix, which as always reports key trends in the U.S. smartphone industry. In...
Why Sooperfly is making a strong case for its Asia ambition
Late last month India-headquartered The 120 Media Collective and UK-based Diagonal View joined forces to leverage the growing online video play in Asia. The proposition,...
KFC tries to #KFCWOW consumers
In a unique way of reaching out to its young audience, KFC has set up its first-ever store on Twitter. Now, consumers will be able...
Inside Viacom’s data pitch: ‘We’ll measure it ourselves.’
For years, digital platforms and publishers have been gunning for mass-market budgets, using data as their trump card. Digital sellers argued that TV, with its...
SE Asia enters its biggest programmatic video year
The Philippines was the fastest growing programmatic video advertising market in Southeast Asia in the first quarter of 2015, growing three-fold in size. TubeMogul took...
Android overtakes iOS in mobile ad revenues: Opera Mediaworks
Mobile advertising data from first quarter (Jan-Mar) of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 per cent share...
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands
Partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users InMobi, the world’s leading mobile advertising platform,...
Venture Capitalists Bet Google is Vulnerable in Mobile
For many years Google has had a seemingly unbreakable hold on internet search, with competitors like as Bing and Yahoo having a hard time making...
App Annie Buys Mobidia For Access To More Usage Data
Mobile app analytics company App Annie is beefing up its Usage Intelligence product with the acquisition of mobile measurement firm Mobidia. Although terms of the...
Confidence in digital grows; metrics remain a challenge for APAC marketers
Confidence in the value of digital marketing continues to grow even as the Asia Pacific region’s marketers struggle to validate performance and build a business...
How programmatic is converting marketer’s fantasy to reality
Three years ago, programmatic media buying was a rising star with a promise to shake the advertising industry out of its complacency. Today while programmatic...
