mInteraction beefs up creative team
mInteraction, the digital arm of GroupM Thailand, has appointed Anjawin Shinkhem as Creative Director. In his new role, Mr Shinkhem will lead a newly created team...
Tagged: mobile gaming
OpenX Rises to #1 in Pixalate Global Seller Trust Index For Real Time Bidding
#1 In Inventory Quality for Fourth Consecutive Month LOS ANGELES & NEW YORK – OpenX, a global leader in web and mobile advertising technology, announced...
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
Just what is ad mediation anyway?
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single...
Clutch Survey: Are Small Businesses Missing the Boat on Social Media Marketing? (Plot Spoiler: YES)
Fresh news from a recent survey by Clutch reveals what many people already know: too many small businesses are missing the boat when it comes...
APAC leads mobile-first business strategy globally
About 70 per cent of APAC mobile traffic comes from smartphones, compared to 61 per cent in North America and 60 per cent in Europe....
Facebook introduces Facebook Lite app
Facebook has launched a new Facebook Lite app for Android phone which would work better in areas where the network is slow or the bandwidth...
Nexmo boosts leadership team; appoints new CMO & CFO
Nexmo has appointed a chief marketing officer and a chief financial officer to help support its record-breaking growth. The cloud communications space is expected to...
HotelTonight Users Give Mobile Video A Warm Reception
Travel is a tricky category. It’s generally one of the top things people want to spend their money on – but it’s also not something most...
Mind the consumer-brand gap
About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal...
Spotify – Video marks the spot
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
Asia’s Uniqueness Requires Different RTB Approach
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate...
Indosat and Smaato launch Indonesia Mobile Exchange
Indosat, member of Ooredoo Group, and Smaato launched the Indonesia Mobile Exchange (IMX) in Indonesia. IMX, a joint venture between the two companies, is the...
Mobile Fraud: It’s Time To Start Paying Attention
There’s something fishy going on in China. According to mobile attribution company Apsalar, for every valid in-app purchase (IAP) made in China, there are 273...
#sowhoknew: Is Silicon Valley sexist?
Zuckerberg from Facebook. Silbermann from Pinterest. Kalanick from Uber. Spiegel from Snapchat. Notice anything? Apart from being some of the most powerful people in tech?...
IPG Mediabrands boosts global leadership team
Henry Tajer, recently appointed Global CEO of IPG Mediabrands, has announced several key positions to bolster his global leadership team – in a move that...
