Apple Music: A ’music revolution’ or the default winner?
The ‘one complete thought’ that Jimmy Lovine spoke of at the launch of Apple Music couldn’t have been brought to life more poignantly than Daniel...
Tagged: mobile gaming
Battling the bots: Four essential weapons for marketers
Ad fraud is jeopardising the integrity of programmatic trading and its prevention is critical to the success of the digital advertising ecosystem as a whole....
Pepsi helps ‘Light up Lives’ in Pakistan during Ramadan
PepsiCo Pakistan collaborated with Walter Pakistan to launch a nationwide campaign called ‘Lighting up Lives’ for the month of Ramadan. The campaign invites consumers to...
Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been...
3 takeaways for marketers in the brand-consumer data value exchange
Data is fast becoming a fundamental currency in brand-consumer relationships, with data being exchanged at almost every consumer touchpoint today. However, the efforts being made...
Companies need to socially engage employees to define brand persona
Most companies are lagging in the adoption and use of digital channels for real-time engagement with their employees and partners. Furthermore, most are not taking...
Bye-bye 2G: Singapore telcos to stop services April 2017
M1, Singapore Telecommunications (Singtel) and StarHub will stop all 2G (Second Generation) mobile services in Singapore with effect April 1, 2017. Via DNA
JWT, McCann win from Asia at the Facebook Awards 2015
Creativity that drives business results is a core focus area for Facebook. The Facebook Awards, which is now in its fourth year, acknowledges the top...
Telco Deep Dive: How Malaysia’s industry fared in Q1 2015
Continuing our Telco Deep Dive series, Goh Thean Eu looks at the leadership changes in Malaysia’s mobile space, with jostling over prepaid and postpaid customers,...
Xaxis Launches Light Reaction, Mobile-First Performance Business with Innovative Outcomes-Based Media Model
Global Business Provides Guaranteed Pricing Tied to Clearly Defined Customer Outcomes Such as Sales, Leads and Downloads; German Retailer Walbusch Sees New Customer Sales Jump...
Brands Lagging Behind in the Massive Move to Mobile
The people have spoken — and they’re choosing mobile. But what about brands? “We’re in the middle of the most massive media shift in history,...
SG retail exporters sell to 41 intl mkts in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
Apple’s WWDC gets more online visibility than Google’s I/O
Apple’s WWDC conference, where the company announced a new iOS and other products, generated 154 per cent more digital consumption of content than there was...
Why brands need to focus on visual storytelling on FB
Across the globe, people are using mobile devices and adopting visual language to communicate. As a result, video consumption is sky-rocketing, particularly in high-growth regions....
Music at the Core of Apple’s WWDC 2015 Keynote
Although Apple definitely had no shortage of treats in store for those looking to the future of iOS and Mac, the major standout from yesterday’s...
A clear brand idea: How Japanese brands can capture ASEAN
Consumers in ASEAN and India deeply admire all things Japanese, according to a survey by J. Walter Thompson Asia Pacific. This means that the Japanese...
