Netflix expands to 130 new countries except China
Netflix launched its service globally, simultaneously bringing its Internet TV network to more than 130 new countries around the world. The company made the announcement...
Tagged: mobile gaming
Agnes Martinez joins Starcom Mediavest Group Philippines
Agnes Martinez has joined Starcom Mediavest Group in the Philippines as Insights & Strategy Director. Ms Martinez joins from Head of Strategy at Ogilvy &...
Top IT Investment in 2016? Enterprise Mobility to Boost Agility, Speed, and Security
More than 90 percent of IT Decision Makers (ITDMs) see enterprise mobility as the critical function for customer engagement, competitiveness, and operational productivity in 2016....
ABI Research: Security Testing Market Should Grow to $6.9 Billion by 2020
Web and cloud-based software applications are not just critical tools to connect people today, but they’re also a constant security threat. In a recent competitive...
Data pick of the day: 93% onliners have a social media account
An average of 1.89 hours is spent social networking each day and, globally, a significant 93 per cent of online adults have at least one...
What Do Ad Techs Expect For 2016 in Brazil and Latin America?
In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next...
Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital...
Data pick of the day: Mcommerce to go mainstream with low value categories
Young mobile users are more likely to turn to their smartphones to investigate low or medium value items – e.g. mobiles, clothes, groceries and perfume,...
Snapchat Is Making Its Own Original Content for Discover Again
Snapchat has started producing original content for its Discover publisher portal again, a few months after the mobile app shut down its own channel on...
Retailers need to make Virtual a Reality
The end of the year has fast become one long shopping bonanza. In the US, heavily promoted sale dates such as Black Friday, Cyber Monday...
Gift ‘time’ on Xmas: NESCAFÉ Dolce Gusto to Sinagporeans
What do busy Singaporeans value most at Christmas? This was the question that NESCAFÉ Dolce Gusto and Social@Ogilvy pondered as the brand geared up for...
A look back at 15 acquisitions of 2015
With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation....
Will U.S. Retail Sales Hit $5 Trillion in 2016?
According to the latest industry data, retail sales in the US grew 3.3 percent in 2015 and eMarketer estimates that growth “will pick up slightly...
Email Grows Ever More Mobile; Though Desktop Rates Higher, Decline is Evident
Are you reading your email on your mobile phone or device? We wouldn’t be surprised. More and more people are. While the desktop open rate...
New guns, old bullets: Google’s Ben Jones on the digital dichotomy
Where technology has armed marketers with the powerful new ‘guns’ to target consumers, Ben Jones, Creative Director, Google is of the opinion that the industry...
Alibaba names Head of Global Intellectual Property Enforcement
Alibaba Group Holding Limited has appointed Matthew Bassiur as Vice President, Head of Global Intellectual Property Enforcement, effective January 2016. In this new role, Mr Bassiur will...
