JWT eyes majority stake in India based Social Wavelength
Adding to its digital offer in India, JWT is all set to acquire a majority stake in social media agency Social Wavelength. Founded in 2009,...
Tagged: mobile gaming
85% viewers prefer computing devices to traditional TV in China
China is set to be the largest digital economy globally. The number of internet users in the market is already challenging the status of United...
Carat China looks to connect the offline & online with Magic Box
Carat China has invested in bringing the industry a vending machine that combines social communities and microtransactions or payments via mobile – Magic Box. The...
Data Points Changing the Face of Mobile Marketing
The staggeringly fast increase in mobile web browsing has created a need to measure the difference between mobile browsing habits and desktop browsing habits. Not...
Opera Mediaworks Preps For Acquisitions
Mobile ad startups take note: Opera Mediaworks is revving up its acquisition engine. Spun out from the Norwegian browser company Opera Software last year, Opera...
Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential...
Online video ads find traction among SE Asia audiences
In today’s dynamic media world, it’s asking a lot of someone to watch a video ad from beginning to end. Even in the traditional TV...
New FireChat App Takes Mobile Chatting ‘Off The Grid’
This week, MMW was privy to a sneak peek at a groundbreaking new app from Open Garden, a San Francisco-based startup with an appetite for...
Would you like some insurance with that phone?
Tecprotec offers a range of insurance products for mobile phone loss, damage and theft, all geared towards getting customers back to mobile lifestyles as quickly...
MyHero seeks to enable neighbourhood heroes
Mobile app to empower positive actions and safety in neighbourhood communities Via DNA
China Mobile Internet Use Gains Sophistication, Hits Roadblocks
China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into...
Why your mobile apphas to work RIGHT!
These days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food,...
Omnicom Media Group expands Accuen footprint amidst leadership change
Omnicom Media Group’s programmatic unit, Accuen, has formalised the expansion of its strategic teams into several local markets across the region. The group will hand...
Following APAC, India based Ozone Media sets eye on Silicon Valley
Ozone Media, India based digital technology company, announced the opening of a new office in Silicon Valley, California. One of the first players in introducing...
Microsoft Advertising Exchange gears up to compete across Asia
As part of Microsoft’s efforts to deliver scale and efficiency to display advertising, the Microsoft Advertising Exchange is now officially operating across Asia. The Microsoft...
Welcome to the New First Screen: Your Phone
Say hello to the new first screen: your phone. Daily time spent on mobile devices is now outpacing TV in the U.S. for the first...
