Brand storytelling; choose your roles wisely
Storytelling has been around for centuries – from etching hunting scenes on cave walls and telling tales around a fire, to remaking a literary classic...
Tagged: mobile application
How online video helps consumers in the I-want-to-do moment
We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected...
#sowhoknew: Spamalot? Not
Roughly 60 per cent of all email is spam. That’s a pretty scary statistic right? But given the veritable tsunami of the stuff that’s dropped...
SE Asia consumers ‘most optimistic’ globally
Southeast Asian consumers continue to show the highest optimism globally in the second quarter with an index score of 112, far-surpassing the global consumer confidence...
Mobile Creative Takes A Village
AdExchanger | Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative...
You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data
Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going. Recent studies show that...
Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend...
81 entries in the race for Socialathon 2015
A total of 81 entries from 18 agencies and marketing clients across the various genres of social media marketing have secured a place in the...
Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile...
Long way to go for digital ad measurement in SG: IAB
Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital...
Mobile drives FB’s revenue growth; video focus continues
Mobile advertising revenue for Facebook which reported financial results for the second quarter of 2015 was approximately 76 per cent of advertising revenue. This reflected...
#DigiTales: Why FMCG brands should invest in digital media
There’s a TV show at 8.30pm that my wife used to meticulously watch every weekday, that got disrupted when our son’s dinner and sleep time...
Instagram’s mobile ad revenues to reach $2.81 bn worldwide in 2017
Social media platform Instagram will bring in USD 595 million in mobile ad revenues worldwide in 2015. By 2017, the global mobile ad revenues of...
Twitter user growth drops even as revenue rises
Twitter’s Q2 revenue rose by 61 per cent year-over-year as it reached USD 502 million, above the previously forecast range of $470 million to $485...
Kantar Continues WPP’s Tech Blitz With BIScience Investment
AdExchanger | WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but...
ATS London, Europe’s Mega Ad Tech Week & The ‘Ad Tech Legend’ of the Year
Europe’s mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume...
