#mavericksindigital: C is for Change as Google learns the Alphabet
Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist...
Tagged: mobile application
Mobile leads to better campaign results: Study
Want to improve your campaign performance? Increase your mobile spend. Marketers can easily get better results for their campaign without going over the budget, just...
Mic’s social approach to distributing its first Obama interview
President Barack Obama has demonstrated time and again that he’s got no problem talking to digital publishers. Over the course of his two terms, the...
IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2
In this week’s ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook...
Singapore leads in cross-screen users in Asia
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
Banner ads can be creative & effective
Banner ads have been around since 1994, almost as long as the consumer internet. But let’s face it, we’ve been there and done that. So...
Medialets and Tapad Partner for Comprehensive Cross-Platform Ad Serving and Attribution
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Omnicom’s Jonathan Nelson on why cautious optimism is good
Every smart play first gets its basics right. The ‘sexiness’ of technology, the high of acquisition stories, the temptation to take a big risk is...
The curious case of branded apps
Mobile apps have officially exploded. Stumble into any of the appstores and you are greeted with literally millions of apps that you can download on your...
Mobile now accounts for 49.7% of China’s retail ecomm sales
Retail mcommerce sales will reach USD 333.99 billion this year in China, according to eMarketer, up 85.1 per cent from 2014. This highlights that mobile...
#SG50: How the community could have helped global brands
As the celebrations of SG50 are over, it is time for reflection on this incredibly meaningful and momentous milestone for Singaporeans. You only needed to...
Why charities need better ad campaigns
It’s mid-summer. Time for the Western world to chill out. Time for reflection. This meditation leads us to make a commitment en masse to change...
Perion’s Growmobile Previews Expanded Mobile Marketing Solution at Casual Connect San Francisco
TEL AVIV, Israel & SAN FRANCISCO, CA – Growmobile, Perion’s mobile marketing division, announced that it will be previewing its new mobile user engagement capabilities...
Mobile Marketing Driving Back-to-School Digital Shopping Surge
Mobile has never before played a more significant role in the growth of digital back-to-school shopping. According to the findings of a new survey, 89%...
