Gaining an edge in data driven marketing
Everywhere around the globe, across all markets and industries, data truly matters. In a recent global research study done by the The Winterberry Group and...
Tagged: mobile application
Budget 2016: Startup goodies, MaGIC boost, ho-hum broadband (Updated)
Recognising that the majority of Malaysian mobile phone users, especially youth, are on prepaid accounts, the Government will be providing rebates on the Goods and...
Skittles is the NFL’s first big sponsor for its new Snapchat experiment
There’s rainbows and, if you’re talking Snapchat filters, there’s rainbow barf. Skittles wants you to taste both rainbows. The candy maker became the first sponsor of NFL content...
GeekTyrant’s Quest To Satisfy Users On Mobile
AdExchanger | Mobile apps are way faster than the mobile web, and that’s a serious problem for publishers. “I work really hard to make the...
IAB Appoints Joe Laszlo Vice President Of Industry Initiatives
New Role Builds On Laszlo’s Extensive Experience in Mobile and Digital Media & Marketing NEW YORK, NY – Today, the Interactive Advertising Bureau (IAB) announced...
It’s Getting Harder And Harder For Mobile Ad Companies To Woo Developers
AdExchanger | App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test...
Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter —...
Why the Grass is Greener in a Walled Garden
Despite providing obstacles, there are good reasons to keep a walled garden. In this piece, Chris Bennett, MD Europe, Pixability, argues in favour of walled...
Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important...
Google Revenue and Income Rise as Mobile Contribution Grows
Revenue at Google grew to $18.7 billion in the third quarter, up 13% from the period a year earlier, its newly formed parent company, Alphabet,...
xAd & Rubicon Roundtable Demands All Parties Unite to Transform Programmatic Advertising Through Data Accuracy & Transparency
This Tuesday, our very own Rebecca Muir, chaired the Programmatic Roundtable hosted by xAd, the global location marketplace, in partnership with online advertising firm, Rubicon....
Finding Success With The Second Screen: Univision Uses Apps To Complement Live Views
AdExchanger | Univision hasn’t been plagued with the problem of retaining live linear viewers, one of the byproducts of the cord-cutting craze. Although the Hispanic...
adjust Raises $17M in Funding from Highland Europe to Become the Unified Mobile Data Platform
– Highland Europe led the $17M round – adjust processes over 1 petabyte (1,000 terabytes) of mobile data every month – Funding accelerates adjust’s mission...
Yahoo signs search deal with Google after Q3 results
After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Future Trends Infographic: The State of the Internet 2015
Our friends at MDG Advertising just shared with us their latest infographic, which takes a comprehensive and insightful look at the future trends of digital...
