EU Commission Working on New ‘Safe Harbour’; MediaMath joins IBM’s UBX
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner updates on new EU-US data...
Tagged: mobile application
Transparency in Media Buying and Programmatic Marketing
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’...
FB launches new ‘slideshow’ video ads for emerging markets
In a push to reach out to more users in the developing markets, Facebook has launched a new ‘Slideshow’ ad feature which brings a video-like...
How did the tech companies do in Q3?
Once again it’s that time of the year when the usual suspects report their quarterly earnings and face the judgement of Wall Street on whether...
Adrian Maguire, Head of Digital Analytics at TUI, Discusses Data & Tech Strategy
Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years, always with a focus on...
#ReThink: Your app has a million installs, so what?
There are now over a billion apps in each of the iOS and Android app stores, so surely it’s not as easy for a single...
Social network ad spend rising rapidly in China
Social network advertising will reach USD 25.14 billion this year, according to an eMarketer estimate. Out of the total, just over 30 per cent will...
Advertisers fight the battle of ad blocking
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
Job opportunities decline for mktg talent in Asia: Survey
Advertising, marketing and media professionals are still experiencing a decline in online recruitment activities across Singapore, Malaysia and the Philippines, the latest Monster Employment Index...
Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social media marketing. So purports an...
News Corp Australia & Outbrain enter 3-yr partnership
News Corp Australia has signed an exclusive three-year output deal for content recommendation with content discovery platform Outbrain. The new partnership will see News Corp...
PepsiCo awards Kurkure’s digital mandate to Glitch
PepsiCo India developed and produced Kurkure, is all set to be officially represented by the Glitch. The mandate includes communication, display, search, mobile and analytics....
Notification: The Post App World Revealed
Hold on to your seats. Digital advertising is going to change again, as another consequence of the consumer shift to mobile… I’ve just begun to...
VOD Revenue to Reach USD$1.8m in LATAM; Brazil Ecommerce Expects Strong Black Friday
This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation of a specific segment by...
The Monthly Digital Marketing Update @ Copenhagen INK (September 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy! Data Driven Advertising News ComScore and Rentrak To...
#sowhoknew: The power of saying ‘No’
In the movie ‘Yes Man’ Jim Carrey’s perpetually negative character attends a positivity seminar and becomes brainwashed into pursuing an exclusively affirmative life which leads...
