Cognitive quotient: Video or Display
If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more...
Tagged: mobile application
Sony embedded a secret message in a new digital video ad
Sony’s latest digital ad for its flagship Xperia Z5 phone may have seemed just like a regular video, but Scandinavian viewers with a bit of an eye...
BBDO China, Mercedes-Benz redefine ‘Hero’
To launch Mercedes-Benz’ new SUV, the Mercedes-Benz GLC SUV, BBDO Beijing has developed a campaign redefining ‘hero’ to demonstrate the GLC as an innovative and...
MoPub Adds Native Video Mediation, But Full Twitter Integration Still To Come
AdExchanger | MoPub is Twitter’s secret weapon – secret because the mobile exchange rarely comes up during Twitter’s quarterly earnings calls. On Friday, MoPub introduced native...
Coming To A Theater Near You: Data-Driven Advertising, Starring National CineMedia And Fandango
AdExchanger | If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it...
Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers worldwide could reach 2 billion...
Content demand pushes mobile marketers to innovate
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
To Secure The Future Of Programmatic Direct, We Need Industry-Standard Terminology
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Asia Brands Must Ready Programmatic Journey
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for...
Asia Consumers Still Served Irrelevant Ads; Indonesia Sees Growth in Mobile Ad Spend & Supply
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian...
Marketers transition from ‘why mobile’ to ‘what’ & ‘how’: MMA’s Dadwal
The Mobile Marketing Association (MMA) is organising its signature MMA Forum in Singapore on November 20, 2015 which focuses on ‘Acquiring, Reaching and Engaging the...
GSMA Launches Mobile World Congress Shanghai 2016
This week, the GSMA outlined the first details of the 2016 GSMA Mobile World Congress Shanghai. The details shared include confirmed exhibitors and sponsors, as...
Is the Content Director the new Creative Director?
Vast quantities of data, abundance of automation platforms and measurement tools are undoubtedly making marketers’ lives easier, but we need not forget that creativity is...
Toys “R” Us gets kids to do their chores with new mobile app
Ogilvy & Mather Singapore (O&M) and Toys “R” Us have launched a mobile app that makes it fun and easy for kids to earn their...
VMware expects smooth sailing in SEA
VMware Inc is still upbeat about its prospects in South-East Asia, an optimism driven by the growing adoption of cloud and mobile technologies, especially amongst...
From Paper & Paste to Data & Digital
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
