iCrossing President On Voice Search: ‘I Don’t Even Think Google Knows How It Will Develop’
AdExchanger | Since iCrossing entered the market as a search agency in 1998, digital spend has expanded to social, display and mobile, all of which...
Tagged: mobile application
Dunkin’ Donuts Taps Mobile for Valentine’s Day Marketing, Engagement
Dunkin’ Donuts is helping fans celebrate the season of love with a full schedule of social programming around Valentine’s Day. Among the hyped components of...
Leadership Change at Sizmek; InMobi Partners with Adsquare
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare...
#BetterInternet experience for Singapore in 2017
The way we interact with one another has changed over time and several of our conversations, relationships and purchases are now conducted online – via...
Cheetah Mobile & SpotX partner to sell vertical video programmatically
Cheetah Mobile, a global mobile app developer, has appointed video inventory management platform, SpotX, to help monetise video in its global suite of apps on...
Retailers Need to Think Beyond Flashy Tech to Drive Footfall
We may be living in a connected world, but the physical store still has a valid role to play in the path to purchase. As...
Content 2020 – A look at the new digital era
Today’s increasingly connected world has introduced a slew of new digital media platforms, each jostling for the attention of ‘digital-native’ consumers. This has put immense...
Hootsuite acquires ad tech firm AdEspresso
Hootsuite has acquired AdEspresso, a SaaS solution for Facebook and Instagram advertising. With this acquisition, Hootsuite now sits at the nexus of more than USD 500...
Ad Viewability is All Wrong: Double Standards Create Lack of Consistency
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements...
Top 3 technologies revolutionising ecommerce
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies...
Bloomberg TV brings ‘Daybreak’ to Australia
Bloomberg Television launched ‘Daybreak Australia’, a new hour-long morning programme broadcasting live from Sydney in the bureau’s new television studio. Hosted by Bloomberg Television anchor...
inMarket, Reveal Mobile to Host Webinar: Mobile Location & The Tale of Retail ROI
Today, more than 84 percent of shoppers use their mobile devices inside stores, with 55 percent of shoppers saying they use their phones specifically to...
Healthcare and Pharmaceuticals Internet Statistics Compendium
Econsultancy’s Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on...
Delivering on the promises of programmatic
The term ‘programmatic’ is defined differently depending on whom you talk to, but at its most basic level, it’s simply the applied use of data...
Mobile advtg helps Facebook record solid growth in 2016
Facebook continued its growth drive in the last quarter of 2016, on the back of mobile advertising and new users signing up on its various...
AppNexus Partners with Index Exchange; New Data Hub at Sizmek
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek...
