Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In...
With the technology advancing, ads are now everywhere in new and different forms. But are these ads effective and do people like them? About 80...
MMW learned Tuesday that Manage, a provider of mobile in-app advertising solutions for advertisers and publishers, is appointing mobile ad veteran Mike Ng to the...
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured...
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel...
Nearly half (45 per cent) of consumers are more likely to download digital content of all types than they were a year ago. This was...
Celebrities, publishers and other influencers now have a chance to mint some money of their own from Facebook. The social network giant now allows them...
AdExchanger | When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage...
mPulse mobilemPulse Mobile has found momentum in 2016, enjoying rapid growth fueled by what the young company calls demand for innovative solutions that lower costs...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft...
With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what...
To his credit, my father-in-law tailors dinner conversation to the company he keeps, and with me he likes to reference a book he read many...
Withings has appointed The Hoffman Agency as a communications partner in China and Hong Kong, following a competitive pitch. As Withings’ appointed agency-of-record in China...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/04/2016
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
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