How email can become fun again
Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of...
Tagged: mobile application
Apple Pay debuts in Singapore
Competition for the digital wallets got tougher in Singapore, as Apple has launched its payment system in collaboration with American Express. This is the sixth...
Verizon, Hearst Ink Agreement to Acquire Complex
It’s a mammoth deal that became official public knowledge on Monday. Verizon and Hearst announced yesterday that they have entered into an agreement to jointly...
Don’t miss the mobile opportunity in Malaysia
Over the last few years, Malaysia’s mobile advertising market reached critical mass, as a wide range of metrics demonstrate that it delivers reach, effectiveness and...
Alibaba forms alliance with NZ govt to strengthen trade with China
Alibaba Group and New Zealand Trade and Enterprise (NZTE), the New Zealand Government’s international business development agency, signed a Memorandum of Understanding (MOU) to formalise...
Marketers will seize the customer experience by 2020: Study
About 86 per cent of marketers say they will own the end-to-end customer experience by 2020, according to a study of nearly 500 chief marketing...
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
TrackMaven Infographic: How ‘Good’ Is Your Social Media Follower Growth?
Our friends at TrackMaven are out with a new report and corresponding infographic that all social media marketers should study very closely. “So your social...
ATS Paris: French Ad Tech is Thriving
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The...
RNC’s Voter Data Firm Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The...
Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France &...
You have to make the time to write: Steve Blakeman talks on LinkedIn publishing
There are over 150,000 posts published by professionals every week on LinkedIn and nearly two million users who have used the publishing platform. In the...
How Microsoft Australia used interactive video to improve brand perception
Much has been said about the death of the standard banner ad, and the rise of online video advertising due to it being more effective...
Getting the most out of your mobile storefront
Small and medium-sized businesses (SMB) are the heart and soul of economies in Southeast Asia (SEA). They create jobs and make up half, if not...
A super ecosystem is rising from the East
Ecosystem is not a new word. When talking about ecosystem, most people usually link it with environmental related topics. But the ecosystem mentioned here is...
