Recognitions for Y&R Guangzhou amid new account win
Y&R Guangzhou has been appointed as creative agency of record (AOR) for China Southern Airlines (CSAIR). The airline stated that the agency won the account...
Tagged: mobile application
Adknowledge Asia hires Country Head for India
Social and video advertising technology company Adknowledge Asia has appointed Neeraj Bansal as Country Head for India. With Mr Bansal, Adknowledge Asia poises itself to...
Smaato looks to eliminate mobile advertising waste
Smaato has expanded its mobile monetisation solutions for the demand side of the mobile advertising ecosystem. Launching today, the Smaato Demand Platform (SDX) empowers demand...
Corona Labs by Perk Adds New Monetization and Attribution Plugins from ironSource, KIDOZ, Kochava, and More to Corona Marketplace
AUSTIN, Texas & PALO ALTO, Calif. – Corona Labs by Perk Inc. (TSX:PER), the leader in 2D mobile game and app development, today announces new...
Snapchat Bitmoji: What does it mean for brands and marketers?
Bit-what? If you’re unaware, Bitmoji essentially allows users to create a virtual version of themselves – sort of like a personalised emoji, but bigger and...
Fiksu Is Carving Itself Up Into Four Separate Companies So People Can Figure Out What The Heck They Do
AdExchanger | It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter....
Gamned Opens Office in Brazil; Chilean Mobile Market to Reach 13 Million Users in 2016
This week in the Latin American Roundup: French company Gamned opens a local office in Sao Paulo, Brazil, led by Olivier Goulon, co-founder; Chilean Mobile...
IDC: Smartwatch Market Sees First Decline in Global Shipments
On Thursday, IDC reported some troubling news for the global state of the smartwatch industry. For the first time, the worldwide smartwatch market saw a...
Spotify Sells Audio Ads Programmatically; Google AMP for Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify;...
Don’t Target Consumers Out At Sea: A Guide to Successful Location Targeting
One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations via their mobile phones. Recent...
Retail Marketers Have Much to Gain from Mobile Surveys Ahead of the Holiday Shopping Season
Warm weather, vacation time, and pina coladas by the pool remain the summertime priorities of many marketers today for whom the holiday shopping season still...
Millennials don’t hate advertising: It’s all about the value exchange
To paraphrase the singer Estelle, ‘1980 was the year that God made me’ (well, I was born in March, 1980, so technically, I was ‘made’...
Data pick of the day: Instagram membership approaches 50%
Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And the platform shows no signs of...
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS – ClickDealer and MobAir announced the formation of Global Digital...
When content meets data, real conversations begin
The mobile device is central to our lives today. We communicate, connect, share and transact on the most important aspects of our daily lives –...
Holidays 2016: ‘Tis the season of surprises
Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season...
