Mindshare SG ups content mktg focus; launches ‘Discovery’
Mindshare Singapore has launched a new full service media unit called Discovery. As the frequency of branded content continues to rise, Mindshare believes increasing emphasis...
Tagged: mobile application
Twitter advertising gets new mobile features
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers...
Inside IBM’s $100 Million Digital Marketing Investment
Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital...
The Weekly Digital Marketing Update @ Copenhagen INK (31-03-2014)
Asia Digital Marketing News Week in Review: Growing the ecosystem, one exit at a time TM agrees to buy controlling stake in P1 Former Gawker...
Five Qs to MediaMath’s Greg Williams on programmatic in Asia
For some, there is a conflict of interest between technology and creativity. For others, the two go hand in hand. Technology empowers creativity and also...
Why remarketing joined mobile & social in Komli’s focus areas
The seven-year old Komli made quite an announcement last month, when it decided to enter the remarketing DSP (demand side platform) space that puts it...
Carat predicts bright 2014 & 5% ad spend growth in 2015
Some of the ad spend forecasters, including the likes of Magna Global, have been clearing away the grey skies hovering around industry spends. Most are...
2014 – The year when the ‘free’ social media mktg gravy train derailed
The year 2014 may be remembered by digital marketers everywhere as the year when social media ceased to become a free-to-play platform. Today, the three...
U.S. Media ad spending – where it goes
We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile...
Adobe: Digital Marketers Struggling to ‘Reinvent’ Themselves
The time has come for digital marketers to take a page from Madonna’s playbook as they address the challenges of marketing in this new day...
CPXi Raises $30 Million in Funding to Fuel Growth of Programmatic Media and Programmatic Creative Technology and Services
Company Records $111M in 2013 Revenue, Promotes Jeff Hirsch to President and Adds Two New Board Members NEW YORK-March 27, 2014-Global digital media holding company...
JWT eyes majority stake in India based Social Wavelength
Adding to its digital offer in India, JWT is all set to acquire a majority stake in social media agency Social Wavelength. Founded in 2009,...
Taking on Google, AOL builds cross-screen programmatic offer
AOL is all set to launch a global programmatic advertising platform for brands, agencies and publishers. Dubbed as ‘One by AOL’, the platform will leverage...
85% viewers prefer computing devices to traditional TV in China
China is set to be the largest digital economy globally. The number of internet users in the market is already challenging the status of United...
Carat China looks to connect the offline & online with Magic Box
Carat China has invested in bringing the industry a vending machine that combines social communities and microtransactions or payments via mobile – Magic Box. The...
Bill Jaris Named President of Realeyes
Will Grow “The Google of Emotions” in North America New York – Realeyes, an emotional analytics platform that measures how people feel while they view...
