Twitter Exec: Seize the Moment with Digital Marketing
Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.” While Bain was discussing the viability of Twitter as...
Tagged: mobile application
Have you revisited your digital strategy yet?
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an...
Data pick of the day: 72% of teen second screeners like chatting
Second screening viewing has led to various implications for media owners and advertisers. The behaviour, most rampant in the younger audiences, has opened up new...
Sizmek To Roll Out AdTruth-Powered Feature
Connecting consumers across devices is on every advertiser’s mind these days, and vendors are ramping up to accommodate. Add Sizmek to that list. On Monday,...
iPhone 5s Remains King of the Domestic Smartphone Jungle
Notwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could...
Why KFC’s new menu is creating a lot of buzz in China?
When a fast food service restaurant launches a new menu in China, it is wise to test a few items on the new in select...
It is official: Tesco’s dunnhumby acquires Sociomantic
After weeks of speculation, the official word is in on a marriage that should make an impact on digital advertising. dunnhumby, a customer science company...
IPG Mediabrands AU partners with specialists for programmatic in OOH
Australia’s out-of-home (OOH) advertising industry is about to experience its first brush with programmatic buying in an Australian media-first created by a small consortium of...
amaysim names PHD Australia its media agency partner
amaysim, Australia’s low cost mobile service provider, has awarded PHD its media mandate following a competitive review process. The appointment will see PHD look after...
Burufly hits 1mil users, eyes mobile push
Having hit one million registered users and over 600,000 monthly visitors, Indonesian-based startup Burufly is celebrating with a contest. Gabey Goh speaks to the founder...
What YouTube’s new ad formats mean for brands
Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The...
Will Twitter Ignite The App Install Wars?
Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads...
Debunking the Mobile Exchange Myth
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Kantar, SecondSync… Why measurement is key to Twitter
Twitter is working aggressively to make a place for itself as the dominant second platform with television viewing. While many recognise that Twitter has successfully...
Build Your Own iAd: Apple Throws Open Door to Platform
Apple is making its advertising ecosystem more accessible. Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench,...
#sowhoknew: Google Nose Stinks
Is it really only a year since the official launch of the controversial yet highly creative Google Nose (a less than subtle play on the...
