Five Facts for Marketers About Google Tag Manager
Google Tag Manager (GTM) isn’t new, but one would think so, considering how many marketers remain unaware of its features and benefits. That’s backed up...
Tagged: mobile application
Should Mobile DSPs and Analytics Mix? 1-800-Flowers Says No
When mobile analytics company Apsalar started telling its demand-side platform (DSP) customers a few months ago that is was exiting the DSP business, some took...
Audio Is The New Frontier Of Programmatic
The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in...
The Asian Mobile Lion’s roar is challenging creative thinkers
Between awards, seminars and the parties, life at Cannes can be very busy for the entire week of the Cannes Lions International Festival of Creativity....
Digital agency XM Asia agrees to acquire SoFresh in Vietnam
XM Asia Pacific, a JWT company, is set to acquire a majority stake in Sofresh, a digital creative agency in Vietnam. The deal, XM Asia’s...
WPP’s Martin Sorrell on what’s changing the creative-tech world
In the many conversations that Sir Martin Sorrell, CEO, WPP engages in – on stage or with the press – there are a few things...
19 APAC entries win Media Lions; PHD sets a benchmark for India
The Media Lions category saw its set of winners at the Cannes Lions International Festival of Creativity. From Asia Pacific, where over 60 pieces of...
16 Mobile Lions awarded to APAC; Australia leads; Golds to India, JP, SG
The Mobile Lions category saw an overall of 54 winners at the Cannes Lions International Festival of Creativity. Of this, 30 per cent wins are...
Mobile Lions juror Kerstin Trikalitis on APAC’s noteworthy performance
After spending five full days with some of the most prominent names of the marketing business, who specialise in mobile, Out There Media’s Co-Founder and...
42 APAC entries to compete for Cyber Lion; Australia, Japan, India lead
The Cyber Lions jury at the Cannes Lions International Festival of Creativity named 311 entries globally in the shortlist. Of this, APAC contributes 42 entries....
Five lessons from Unilever & Vserv.mobi on mobile mktg
Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest...
Understanding Marketing Message Overload
In the book “Information Anxiety,” author Richard Wurman claimed that a weekday edition of The New York Times contains more information than the average person...
Australia, Singapore lead 21 APAC Mobile Lions shortlist
The Cannes Lions International Festival of Advertising names 116 entries in the Mobile Lions. Of this, 21 entries from APAC are competing for the Mobile...
63 APAC entries in Media Lions shortlist; Australia, India lead
The Cannes Lions International Festival of Advertising has released the Media Lions shortlist, in which around 227 entries have made it to the global shortlist....
Why ExchangeWire Is Making Its Cannes Lions Debut
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to...
Smartphone is the Godzilla of Global Goods
Talk about a growth market. A new survey by eMarketer indicates that smartphones are where the action is: by the end of 2014, 1.76 billion...
