The case of Facebook, ice-bucket challenge & a ‘cool’ Q3 report
Facebook’s total revenue reached $3.2 billion and advertising revenue grew 64 per cent year-over-year in Q3 2014. Mobile accounted for 66 per cent of the...
Tagged: mobile application
InMobi engages Digital Element to enhance targeted mobile ad delivery
Mobile advertising platform InMobi has engaged Digital Element, a provider of IP geolocation technology, to deployed the latter’s NetAcuity Edge hyperlocal IP geolocation solution. The...
Facebook Talks Up Future Ad Tech Investment
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to...
VML’s APAC bet: Nurturing a culture of growth & creativity
Asia Pacific has been an important region in the overall VML growth chart but more so in the year gone where markets such as China...
NTUC FairPrice Xtra goes mobile for anniversary contest
NTUC FairPrice Xtra supermarket in Singapore recently celebrated its seventh anniversary and so was looking to increase brand engagement with local families. Background The supermarket...
Augmenting mobile offer, Criteo goes cross-device
Performance advertising technology company, Criteo, has launched a cross-device advertising solution which would encapsulate consumer’s behaviour across all devices and enable the delivery of accurate...
Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a...
Publicis Groupe Acquires Programmatic Platform RUN
The programmatic ad tech consolidation continues. Publicis Groupe has bought mobile-focused ad platform RUN, previously known as RUN DSP, the holding company said Tuesday. Read...
Google Play, WhatsApp driving mobile app growth in emerging markets
Indonesia and India are among the growth markets to lookout for in the mobile app industry. Other key players in the market to watch out...
SoftBank buys $627 million stake in Snapdeal
SoftBank Internet and Media, Inc. (“SIMI”) announced the investment of $627 million in Indian e-commerce website Snapdeal, making it the largest investor in the website....
Twitter Beats Revenue Expectations Again but User Engagement Slows
At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can’t get the number of users to grow...
Yahoo CEO Marissa Mayer Focused on Mobile, Native, Video
The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to...
The Weekly Digital Marketing Update @ Copenhagen INK (27-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week in Review: From Norway to Singapore...
IPG Mediabrands bets on investment for good
Brands have a role to play in people’s lives – not just as products and services but a much more intrinsic role of adding value...
Social critical for biz but translating to value is a challenge: Survey
Digital interactions can be translated into valuable action. McKinsey Global Institute caught the business world’s attention when a report from the institute pointed out organisations...
Adelphic And Affiperf: No Cookie Targeting? No Problem
Brand marketers might not be diving into mobile video advertising, yet, but they’re certainly wading in. That caution is well-founded since measurement and buy and...
