Berlin-based mobile ad platform Fyber (formerly SponsorPay) wants to become what it calls a full-stack “specialized supply-side platform.” “Specialized” refers to its focus on the world...
New authoring tool streamlines the creation of HTML5 ads for desktop and mobile platforms Austin, TX – Sizmek (NASDAQ: SZMK), an open ad management company...
OK, geeks, sleeks, and freaks — your day is coming. What’s up? “Apple co-founder Steve Wozniak announced he and legendary comic book creator Stan Lee...
We heard the rumors this was coming, but now it’s here. Google has finally laid down the law. Those who were just skating by without...
NEW YORK – Verve Mobile, the leader in location-based mobile advertising, today announced the appointment of Nada Stirratt to succeed Tom MacIsaac as chief executive officer, effective immediately. Stirratt...
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
United Airlines services more than 5,000 flights a day to 400 different destinations around the world. It uses desktop, mobile app, in-flight Wi-Fi, email and...
ASX-listed venture investment firm Fatfish Internet Group Ltd (FFG) said that iCandy Interactive Ltd, an intended spinoff of its mobile games assets which it aims...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/04/2015
Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion...
On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results....
Everything is going mobile these days. Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print...
Six things you didn’t know about Native Advertising: #1. Native advertising generates up to an 82 per cent increase in brand lift. #2. Native ads...
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore...
At its core, Wobe is a micro-business app with an e-wallet, designed to make it easy for anyone with a smartphone and mobile Internet access...
Ending a four-year stint as the APAC Chief for OMD, one of the Omnicom Media Group agencies, Steve Blakeman is all set to bid adieu...
When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus...
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