Microsoft is providing more transparency into the inventory on the Microsoft Advertising Exchange. The inventory on the Exchange was previously sold in a “blind” manner...
Introduces Ad Verification and Viewability Across All Digital Channels, Including In-App and Mobile Web New York, NY – Integral Ad Science, the leading global provider of actionable...
Asia Digital Marketing News Airbnb Swoops to Rescue of Reporters With #SochiProblems The Top 5 Stories in Mobile Marketing and Advertising This Week The Anatomy...
Location-based marketing technology company MomentFeed is betting big on the hyper-local search and marketing movement. Founded in 2010, the Facebook Preferred Marketing Developer (PMD) company...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/02/2014
Microsoft’s first national ad in the Super Bowl is a tear-jerker starring former NFL player Steve Gleason, now battling Lou Gehrig’s disease. Mr. Gleason played...
Asia Digital Marketing News Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn Infographic: Your Twitter Marketing Cheat Sheet Publishers to Ezra Klein: Good Luck!...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/01/2014
Native advertising can be a murky — and if not done right, illegal — business. Just ask Microsoft. Microsoft recently signed a sponsored content deal...
Fast-Growing Company Doubled Revenue and Retained 98 Percent of Clients in 2013; Plans for Continued Data Science and Technology Innovation and International Expansion in 2014...
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the...
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in...
Asia Digital Marketing News Retailers Go All In on Mobile, Online Marketing for 2013 Holidays Data Driven Advertising Rubicon Project Expands Operations in France, and...
Next-Generation Ad Units Already Garnering Strong Adoption Due to Their Deep Interactivity and Engagement Benefits NEW YORK – The Interactive Advertising Bureau (IAB) issued the final...
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the ability to leverage standard-size creatives...
Asia Digital Marketing News MMW: The Week’s Top Stories Mobile Marketing Via Automobile Could Be ‘Huge’ in China Data Driven Advertising News Vendors Seek Accreditation...
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options,...
Asia Digital Marketing News Who Really Sent This Racist Home Depot Tweet? Gartner: Google Glass Will Revolutionize Workplace Efficiency Google’s Mobile Tracking: The Advertising ‘Holy...
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