Spotify Not Singing Programmatic Tune, Yet
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be...
Tagged: mediabrands
Facebook Moves From Social Network To Data Platform Dominance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
TV Networks Put Subscriber Caps on Skinny Bundles and Streaming Video Services
Thinking about joining the ranks of cable cord-cutters and signing up for Sling TV? Better act fast. The companies whose channels are included in Dish...
The data of it all
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
VO5 introduces wearable tech for hair care
VO5, a UK-origin hair styling brand will launch a world first in wearable technology, a hair clip that monitors hair and provides real-time feedback on...
Facebook and Twitter On Top, Google and Yahoo Slip in 2017 Predictions for U.S. Digital Market
There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites. That market, which will...
Cross-Device And The Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Demand for B2B audience data rises by 94% in APAC: Eyeota
Eyeota, a player in local audience data, observed a sharp rise of 94 per cent in B2B audience data being purchased in Asia-Pacific during Q4...
Greek And Romanian Publisher Team-Up Project Agora Shows Early Promise
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of...
Tumblr’s First CMO Stephanie Dolgins Will Also Oversee Its Media Deals
Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it...
The Programmatic Pathway: Looking to the Past to Predict the Future
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first...
OTAs vs. hoteliers in India: Working with the frienemy
Travel and hospitality industry can be attributed as one of the fastest growing businesses in the Indian economic ecosystem. With advancements in technology and digital...
Decoding digital tech in Indian hospitality
Digital has emerged as an integral part of all businesses in India and in the hospitality industry, digital does not constitute the core activities of...
Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and...
Navigating Programmatic TV Terrain, Trading Desk Style
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
Will Mobile Marketers Experiment with Live Video on Twitter?
If there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize...
