What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead...
Tagged: mediabrands
WideOrbit Unveils Programmatic Digital Radio Beta Program
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly...
The CPAX Reset: How The Canadian Publisher Coalition Tightened Access And Rejuvenated Itself
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the...
A Marketer’s Guide To Cross-Device Identity
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the...
When it Comes to Social Network Ad Spend, The Clear Winner Is…
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the first time in 2014. Who’s...
Tech Sponsors Return to Beleaguered Data Conference in Indiana
Despite the bruising defeat of Duke over Wisconsin in the NCAA men’s basketball tourney in Indiana last night, there is one bright spot in the...
Above & Beyond Programmatic Challenges in LatAm
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
Blab, Zeno Group team up to predict ‘online trendsetters’
Blab Inc., the marketer’s crystal ball and the only predictive analytics tool that predicts online conversations up to 72 hours in advance, has partnered with...
The 120 Media Collective’s Sniper to give new life to commercial & content
The 120 Media Collective, a digitally-inclined company founded by media entrepreneur, Roopak Saluja, that creates and distributes content for audiences and brands across multiple platforms,announces...
Publishers’ Newfound Camaraderie Is A Sign Of The Times
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
Mobile Is Eating Everything, Including Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mobillion 2015: Celebrating the mobile growth story in India & SE Asia
As the mobile growth story continues to shape the communication business and markets such as India and Southeast Asia become the first markets to be...
Content: the mktg of tomorrow
Even within the fast-growing Asia-Pacific region, ASEAN countries stand out for their tremendous increase in costumers’ time spent online, participation in social media and online...
Jay Z’s Launch of Tidal Is Far From Pitch Perfect
Jay Z is recruiting music’s biggest names to make his high-fidelity streaming service, Tidal, seem like a real threat to Spotify, Pandora and whatever Apple...
Inside Condé Nast’s video deals
At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it...
Trending in India: IPL fever to rise with Pepsi fanparks
As India moves ahead of the World Cup frenzy and puts the defeat against Australia at the ICC Cricket World Cup 2015 semi-final behind it,...
