Content is king, context is queen
I remember years ago when an old boss of mine had one of those brick phones. Back then, mobile phones were a luxury and the...
Tagged: mediabrands
‘We Saw a Need to Give Control Back to Publishers’
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
Mindshare, PHD India & Interactive Avenues lead Mobillion 2015 shortlist
In less than a week, Digital Market Asia will be awarding agencies for their breakthrough performance in the mobile marketing space for the calendar year 2014...
Adform Launches Global Programmatic Publisher Ad Server
Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around the...
The advertiser’s guide to taking direct relationships programmatic
This post was written by Troels Smit, Head of Demand Sales, LiveRail, a Facebook Company Spring, a season of renewal and fresh starts, is officially...
Failed Comcast-TWC Merger Asserts TV Audience Arms Race
The $45 billion Comcast-Time Warner Cable (TWC) deal is officially kaput. If the merger had materialized, it would have created an unsurpassable media and cable...
Fyber Acquires Falk Realtime
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company...
The Marketer’s Imperative in the Innovation Economy
Welcome to the Innovation Economy. It’s a bustling Wild West of entrepreneurship. Everything’s been “democratized.” Information, design, media, entertainmenteven innovation itselfhave all been broken up...
British Airways assigns global digital mandate to SapientNitro
British Airways has appointed SapientNitro, part of Publicis.Sapient, as airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the...
MediaCom wins Komli’s 60-Second Pitch challenge
Komli Media has a winner for its inaugural 60-Second Pitch, which had begun with GroupM. Out of the 11 entries that were competing from the...
WTF are the upfronts?
Each spring at the upfronts, TV buyers and sellers hammer out billions in marketing agreements. There are two parts to the upfronts: the lavish parties, with...
Layoffs At Rocket Fuel, As Company Begins $30M ‘Efficiency’ Push
As it grapples for profitability, ad net/programmatic media platform Rocket Fuel has initiated layoffs as part of what it called “a new efficiency program that...
On Earth Day, every brand is green
If you didn’t know it before you signed onto Twitter this morning, you certainly know it now: today is Earth Day. Tweets and Facebook posts...
Icons Steve Wozniak and Stan Lee Partner for ‘Silicon Valley Comic Con’ Launch in 2016
OK, geeks, sleeks, and freaks — your day is coming. What’s up? “Apple co-founder Steve Wozniak announced he and legendary comic book creator Stan Lee...
Sparkline joins forces with Gigya, uberVU & Ooyala
Singapore-based data analytics consultancy Sparkline has partnered with three of the world’s most innovative technology companies, Gigya, uberVU and Ooyala, in a move which will...
ATS Paris preview: A Snapshot of 2015
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
