Social Media Week – London
14 to 18 September, 2015 London, UK Special Discount for MobiAD Readers! Social Media Week London is a week long conference that provides the ideas,...
Tagged: mediabrands
ATS London, Europe’s Mega Ad Tech Week & The ‘Ad Tech Legend’ of the Year
Europe’s mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume...
Marketers Need the Freedom to Choose Technology That Best Meets Their Needs
There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these...
What FB’s Shopping function means for the industry?
If a business is looking to expand to social commerce or simply sell more product, Facebook Shopping may be a match and it’s worth testing...
Rohit Ohri to join FCB Ulka as Chairman & CEO
After resigning from Dentsu APAC, Rohit Ohri is joining FCB Ulka as group chairman and CEO, effective January 2016, as he confirmed to Digital Market...
GroupM Partners with Networked Insights for Global Rollout of Marketing Analytics Platform
Exclusive Agreement Gives 27,000 Employees Access to Real-Time Social Web Insights for Media Planning that Connects Brands with Opportunity Audiences NEW YORK & CHICAGO –...
How a Seattle radio station broke the Internet with an all-day Beastie Boys celebration
It’s not every day that a public radio station in Seattle trends nationally on Twitter, but then it’s not every day that one celebrates the...
Are We Losing What It Means To Be Human In Our Quest For Programmatic Efficiency?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Mike Cooper appointed Global CEO of Rapport
IPG Mediabrands has promoted Mike Cooper to the role of Global President & CEO of the networks’ Out-of-Home (OOH) planning and buying agency, Rapport. He...
Introducing the Class of 2015
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention....
Is Facebook Forcing Publishers To Maintain an Outdated Strategy?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta,...
Grave concern over tinderbox that is new media
Industry regulator MCMC said it is deeply concerned over how misinformation in the new media landscape could cause political and economic instability, and wants online...
Gawker’s real business problem: It’s too small for the modern media economy
When Gawker pulled a controversial post last week, it focused attention on how the blog’s racy brand of journalism may be at odds with its...
Dr Shashi Tharoor to keynote at Socialathon India 2015
The countdown for the Indian edition of Socialathon India 2015 has begun. This year, over 250 entries are competing for the India leg of the...
Interpublic’s revenue increases 6.7% in Q2 2015
In Q2 2015, the Interpublic Group reported revenue increase of 1.3 per cent and organic revenue increase of 6.7 per cent to USD 1.88 billion...
Is Advertising Technology Making People’s Lives Easier?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
