Advertisers Need to Gear Up for Next-Gen Technology (And Its Data)
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: mediabrands
Standardization And Imagination Can End Programmatic’s Creative Wasteland
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Vietnamese are mobile first on Facebook
Out of 20 million Vietnamese who use Facebook every day, around 17 million access the platform daily on mobile, according to a TNS study. The...
Switched on Media adds 12WBT to its client roster
Following a competitive pitch, STW’s digital marketing agency Switched on Media (SoM) has added the Michelle Bridges 12 Week Body Transformation (12WBT) to its client...
Yieldbot Hires Joel Hall as VP, Product
Marin Software Product Veteran Joins Yieldbot to Advance Automation and Integration its Media Technology Platform NEW YORK— Yieldbot, the industry’s leading media technology for real-time...
Pinterest Doesn’t Act Like Other Social Media, And That’s Just Fine With Quaker
Pinterest may be social media, but its differences from Facebook, Twitter and others are what some marketers find attractive. In particular, Pinterest-marketing firm Ahalogy sees...
LinkedIn launches Influencers in Brazil; Terra Networks focuses in programmatic; data boosts Dutra Maquina’s revenue by 500%
This week’s LATAM RoundUp brings news about LinkedIn and its first non-English Influencers program; a case study in which data boosted revenues by 500%; massive...
Sonu Nigam is Socialathon Person of the Year 2015
For utilising social media platforms as a vital means to connect with fans or voicing thoughts and opinions unabashed, Sonu Nigam, renowned celebrity singer, was...
Jack in the Box bags Socialathon Independent Agency of the Year
Jack in the Box Worldwide (JITB) walked away with the top honour – Agency of the Year (Independent), at Socialathon India 2015. The jurors screened over...
PHD India is Network Agency of the Year at Socialathon India ’15
The star-studded award night of Socialathon India 2015 saw PHD India walking away with the top honour – Agency of the Year (Network). The jurors...
Viacom: TV Media 2.0 Will ‘Connect Viewing And Audience Data Deterministically’
AdExchanger | It’s a transitional time for TV companies. Viacom, like Fox and Disney, had a volatile fiscal third quarter. It missed its quarterly revenue...
What The Past Says About The Future Of Ad Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Getting the Right Balance Between the Science & Art of Marketing
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs....
The Road To ATS London… Ensuring Programmatic Longevity By Building A Supply Side Network
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
CraveOnline Site Relaunch Checks Off Advertising Wishlist
AdExchanger | When Evolve Media’s male lifestyle site CraveOnline relaunches Thursday with a new look and voice, it hopes to improve its advertising products by...
How did SG50 play out on social media?
In the month leading up to Singapore’s Golden Jubilee celebrations, Singapore took to social media to celebrate, share and reminisce. There have been more than...
