For LGBT Media Conglomerate Q.Digital, It’s Authentic Content FTW
AdExchanger | Brands need to earn the right to advertise directly to the lesbian, gay, bisexual and transgender community. It’s a matter of credibility, said...
Tagged: mediabrands
Big Ideas, Big Data, Big Awards: Adobe Data Science Symposium Set for May 26
Adobe, a leader in digital marketing innovation, has announced the fourth annual Adobe Digital Marketing Research Awards and third annual Data Science Symposium. The events...
Exterion Media and Telefónica UK Introduce Abi – The Smart Insights Tool
London, UK – Exterion Media has today introduced Abi, a new insights tool for marketers that draws on anonymous aggregated data from Telefónica UK’s 25 million O2...
Header Bidding And The Fate Of RTB
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry,...
#mavericksindigital: Is IBM a new threat for digital agencies?
To most of us when we think of IBM we tend to associate themes like mainframes, storage, security and infrastructure among others. Not really the...
Who won the #Mediapalooza in 2015?
Times were definitely a-changin’ in 2015 with marketers reviewing their accounts with agencies to make sure they had the best fit. The account review wave was...
Getting Consumers To Download An App Is Easy – Now Comes The Hard Part
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brands rejoice: Instagram to begin showing the number of views a video gets
View counts are coming to Instagram videos for everyday users and advertisers. Video counts are a fixture on Facebook, and today the sister app is...
Digital Place-Based Advertising Is Primed For Programmatic Growth
AdExchanger | Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home –...
Sizmek gets Imran Masood on board to lead sales in Australia & NZ
Sizmek, the open ad management company for omni-channel campaigns, has appointed media and advertising industry executive, Imran Masood, as Sales Director for the company’s Australia...
Marketers, Technologists & Marketing Technologists: Q&A with Ben Samuel, Marketing Tech Director at PHD
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business functions of marketing and technology continue...
The Technology is There to Deliver Programmatic Across More Channels Than Currently Use It
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International, discusses the broader applications of...
To Rev Up Sales, Auto Industry Must Embrace Customer-State Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
MindShift Interactive to handle Meru’s digital duties
MindShift Interactive, an Insightful Digital Outreach agency, will be handling the digital mandate for Meru Cabs, which is known as one of the first companies...
How social curation helps publishers master every news cycle
The rise of social media has turned ordinary citizens into journalists, and changed the way stories unfold. Around the world ordinary citizens are breaking stories,...
Using social to engage with SEA consumers on CNY
Lunar New Year is an important time for many of us in the region. It is a time of celebration, family get-togethers and new beginnings. Social...
