The Wall Street Journal to close Google loophole entirely
The Wall Street Journal continues to tighten up its paywall as it strives to hit 3 million subscribers to the Journal and other Dow Jones...
Tagged: mediabrands
Facebook Slowly Embraces MRC, Agrees To Independent Audit
AdExchanger | Facebook will be audited by the Media Rating Council. (Pause for dramatic effect.) The company said Friday in a blog post that it...
IPG To Invest In Data And Analytics Through Mediabrands And Build Out Consulting Expertise
AdExchanger | On its Q4 and full-year 2016 earnings call on Friday, IPG said it will invest in data and analytics for its global media...
PubMatic Appoints Emma Newman as UK Country Manager
LONDON – PubMatic, the automation solutions company for an open digital media industry, announced the appointment of Emma Newman, formerly vice president of international marketing,...
Content 2020 – A look at the new digital era
Today’s increasingly connected world has introduced a slew of new digital media platforms, each jostling for the attention of ‘digital-native’ consumers. This has put immense...
Hootsuite acquires ad tech firm AdEspresso
Hootsuite has acquired AdEspresso, a SaaS solution for Facebook and Instagram advertising. With this acquisition, Hootsuite now sits at the nexus of more than USD 500...
When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Advertisers love programmatic, but what about publishers?
A survey conducted by ad tech firm Operative concluded that “when it comes to programmatic…publishers are from Mars, advertisers are from Venus.” While advertisers are...
We Got Lucky with Methbot; Let’s Not Take it for Granted
December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and...
Ad Viewability is All Wrong: Double Standards Create Lack of Consistency
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements...
‘Crap optimized on crap’: The agency challenge with data
Every media agency today emphasizes the importance of data. But most shops haven’t quite grasped the pulse of data-driven marketing. Ad executives gathered at the...
Dr. Mark Grether joins Sizmek as Executive Chairman
Sizmek, the leading open ad management company for multiscreen campaigns, announced that Sizmek’s Neil Nguyen will be leaving the company and Dr. Mark Grether has...
IPG Mediabrands bolsters HK team to further growth
The forward momentum of IPG Mediabrands Hong Kong; a media network group which includes celebrated media agency brand Universal McCann (UM), is being driven at...
Bloomberg TV brings ‘Daybreak’ to Australia
Bloomberg Television launched ‘Daybreak Australia’, a new hour-long morning programme broadcasting live from Sydney in the bureau’s new television studio. Hosted by Bloomberg Television anchor...
Healthcare and Pharmaceuticals Internet Statistics Compendium
Econsultancy’s Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on...
#sowhoknew: How Beyoncé OWNS social media
Beyoncé is pregnant. With twins. Unless you have been living under a rock you will know this. The already iconic picture was released on Instagram...
