Facebook Slowly Embraces MRC, Agrees To Independent Audit

AdExchanger |

Facebook will be audited by the Media Rating Council. (Pause for dramatic effect.) The company said Friday in a blog post that it plans to commit to an independent audit by the MRC in order to verify the accuracy of the measurement it delivers to its ad partners. Facebook had reportedly started talking to theContinue reading »

The post Facebook Slowly Embraces MRC, Agrees To Independent Audit appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...