Dentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, digital marketing agency. Consider Digital will combine forces with Dentsu...
On April 1, Cheetah Mobile Inc. signed a strategic cooperation with Moca Technology, China (Ventes Avenues, India); a mobile advertising company focussing on the India market. Ventes...
London – Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile...
LinkedIn unveiled its first data centre outside of the US, in Singapore. The new data centre, spanning 23,500 square feet in Jurong, is one of...
Social selling is all about networking and engaging with people – a process which starts with understanding your target audience and then gradually building a...
Dentsu Aegis Network launched Dentsu Mobius Media (DM2), a progressive agency model operating at the intersection of creative, media and technology, underpinned by digitally-considerate, content-led...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Dentsu Aegis Network Philippines has officially appointed Jam de Guzman as General Manager for Dentsu media Philippines effective immediately. This is a newly-created role following...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/04/2016
The marketing industry’s Media Rating Council has proposed long-awaited guidelines for ad viewability on mobile devices, essentially leaving its interim guidance in place but setting...
AdExchanger | The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council...
AdExchanger | While content recommendation engines used to be a commodity business, that’s no longer the case, said Camilla Cho, executive director of business development...
Ogilvy Group Australia has appointed Saurin Worthington to a newly created national role, as the agency looks to drive deeper collaboration between media strategy, creative...
Hootsuite has acquired Sales Prodigy, a mobile app built to help sales organisations tap into social selling opportunities. With Sales Prodigy, Hootsuite customers can quickly...
ADARA, the global travel data platform, launched the ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
At Festival of Media Asia Pacific Awards 2016 ASIA PACIFIC — Mindshare, the global media agency network that is part of WPP, has been named...
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