When branding matters more
Content marketing is growing at an unprecedented pace for publishers and today, many have realised the potential, building their business and offerings to leverage this...
Tagged: mediabrands
Dentsu Singapore wins LTA and NEA accounts
Dentsu Singapore, part of Dentsu Aegis Network, has won two public accounts of the Land Transport Authority (LTA) and National Environment Agency (NEA). LTA has...
GoBear gives media mandate to Havas Media APAC
Havas Media has been appointed as the media agency of record for comparison site GoBear in Asia Pacific following a competitive pitch. GoBear is a...
Glipsa Acquires Mobils in Brazil; Ve Interactive Arrives in Colombia
This week in the Latin American Roundup: news about the acquisition of Brazilian-based mobile company Mobils by Glipsa, consolidating the company’s strategy in emerging markets;...
APAC marketers increasingly adopting programmatic: Study
About 41 per cent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media buying processes, with Australia (48 per...
Mobile Device IDs Will Lead in a Converged Media Landscape
The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge....
The Truth About Cross-Device Data Quality
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Case For A Unified Auction
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Target names OMD Australia as Media Buying Agency
As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner. From July 1, OMD will take full responsibility...
Opera Anyone? Powerful Mobile Marketing Insight Presented in New Report
MMW was briefed this morning by the team at Opera Mediaworks on their latest report. The respected mobile advertising company has taken a new approach...
TV Needs To Become More Like Digital (Not Vice Versa)
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann,...
How Bukalapak engaged app users with programmatic in-app display
Indonesian online customer-to-customer (C2C) marketplace Bukalapak started a programmatic in-app display advertising campaigns with Sociamantic Labs in September 2015 to engage its app installers effectively. Background...
Village Roadshow pick OMD as media agency
OMD has been selected as the preferred media agency for Village Roadshow Limited (VRL) following a three month competitive pitch. VRL is a foundation client from...
Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet...
Why use CRM data in programmatic media campaigns?
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
In-App, In-View And On-Point
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
