Outbrain signs multi-year partnership with Mediacorp
Outbrain has signed a two-year partnership with SingaporeMediacorp, one of Singapore’s largest media companies with the widest range of media platforms spanning digital, television, radio,...
Tagged: mediabrands
How programmatic can breed loyalty
Asia-Pacific is the world’s largest digital retail market and the fastest-growing e-commerce region globally in 2015. The year ahead will be no exception, with a...
Dentsu Aegis Network bags Maruti Suzuki’s digital mandate for India
Dentsu Creative Impact, along with its digital partner agency Isobar India, have been awarded the Maruti Suzuki digital mandate after a multi-agency pitch that was...
OMG appoints CEO for Singapore and Malaysia
Omnicom Media Group has appointed Ranga Somanathan to lead Singapore and Malaysia and as its CEO. In his new role, Mr Somanathan is charged with...
The best of the week: Google is watching, Kim K is naked and Digiday is growing
It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we...
IRS Takes Facebook to Court, Showing Tougher Stance on IP-Driven Companies
Signaling a shift in enforcement tactics against big companies that make money from intellectual property, federal tax officials have sought a court order demanding internal...
For Publishers, Header Bidding Discrepancies Can Outweigh Revenue Lift
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
Data ‘Wildcatting’
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising...
DynAdmic Opens an Office in Miami; Mexico to Surpass 44m Smartphone Users
This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara Krumholz, general manager, LATAM, to...
Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
#MakeSomeRoom for diversity in marketing
A few weeks ago, my brilliant colleague Donald Chesnut (@D_Chesnut) moderated a highly rated session at the Cannes Lions Festival, which focused on access, inclusion...
iHeartMedia Puts Music Fans At The Center Of Its Campaigns
AdExchanger | IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest...
Google’s Plans May Not Eliminate Header Bidding
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham,...
A Call To Mobile Browsers
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Lenovo launches digital campaign to helps Jharkhand girls build a school
In a bid to use technology for a cause, Lenovo has partnered with YUWA to launch the ‘Girls with Goals’ campaign which will help the girls...
