Unprecedented MarTech M&A Values
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
Tagged: mediabrands
Texture, Still Seeking to Become a Household Name, Links Up With Home Shopping Network
John Loughlin, chief executive officer of magazine subscription service Texture, is setting his ambitions high, even in a highly competitive media market in which consumers...
A+E Networks’ FYI taps PureWow for food video
TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments...
IDC: Smartwatch Market Sees First Decline in Global Shipments
On Thursday, IDC reported some troubling news for the global state of the smartwatch industry. For the first time, the worldwide smartwatch market saw a...
LKQD Opens Flash-HTML5 Fusion Video Ad Technology to All Premium Publishers
Company Extends Ad Platform Offering with Hybrid Video Solution Foothill Ranch, CA – Likqid Media, Inc. has announced that LKQD FUSION technology is now available...
Spotify Sells Audio Ads Programmatically; Google AMP for Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify;...
Millennials don’t hate advertising: It’s all about the value exchange
To paraphrase the singer Estelle, ‘1980 was the year that God made me’ (well, I was born in March, 1980, so technically, I was ‘made’...
The Financial Times Decides to Get Creative With Ad-Blocker Blocking
The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach...
Why Sonos is following Apple’s footsteps with an experiential store
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Sonos faces a marketing challenge: Many...
What Can Ad Agencies Learn From The Software Industry?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The best of the week: Drinking rum, watching TV and getting on Line
It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you...
Apps Are The New Television (According To Apps)
AdExchanger | The “one-size-fits-all marketing epitomized by the TV upfronts is out of step with the way people consume media in the market today,” said...
Omnicom Q2: Fraud Slows Digital Growth, Fallout From ANA Report Looms
AdExchanger | Advertisers’ concerns around viewability and fraud are slowing down spend on digital advertising, said Daryl Simm, chairman and CEO of Omnicom Media Group...
European Online Ad Spend Overtakes TV; Industry Professionals Uninformed About Malware
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Goodway Group Launches Anti-Fraud Initiative; Achieves Sub-1% Fraud Measurement
Initiative follows a comprehensive review of invalid traffic and user anomalies Philadelphia, PA – Goodway Group, a managed services programmatic media firm serving hundreds of...
Warner Brothers Says Creative And Performance Need To Come Together
AdExchanger | Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with...
