Where Will Facebook’s Ad Reinsertion Move Leave GroupM?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: mediabrands
Power to the shopper
If it’s harder than catching an Uber, then your service or product has room for improvement. Consumers are demanding seamless and personalised shopping experience through...
Data Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Social Media Paid Advertising
Need help with your social media advertising? We’re a long way away from the heady days when social media was ‘free’ (well, if significant resource...
What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data
Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay dirt is the new golden...
The internet hates Apple iOS 10’s new font and emojis
It’s barely been a couple of hours since Apple’s iOS 10 update came out, but the internet is already having a collective meltdown over a...
AOL Brazil Introduces First Look Guaranteed; Adsmovil Partners with Appsflyer in Brazil
In this week’s LATAM Roundup: AOL Brazil introduces First Look Guaranteed aiming to drive international markets; Appsflyer and Adsmovil partners in Brazil and integrate their solutions;...
Now & Next: Ad Blocking
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
Indian ecomm player Snapdeal dons new brand identity
Indian ecommerce platform, Snapdeal, has embarked on a journey to become unanimous with its consumers, by developing a new brand identity including a logo change. ...
Amazon Seeking Global, U.S. Sports Video Rights
Amazon is pursuing video rights to a wide range of sports, including the French Open tennis championship and professional rugby, as the company looks for...
Best of the week: Diversity quotas, publisher pivots and … tequila!
Summer may be winding down, but that’s not reason to not do a (classy) shot of tequila: It’s the weekend! Here are some of the...
IBC 2016: Adobe Demos New VR, Character Animation, 3D Innovations
The media industry is buzzing about news that Adobe is launching a series of innovations for Adobe Creative Cloud and Adobe Marketing Cloud. Adobe made...
Guinness appoints Golin to lead digital & PR in Singapore
Golin Singapore has been awarded the communications responsibilities for Guinness. Under the retainer, Golin will drive integrated communications across digital, PR and social for both...
SessionM Raises $35M To Help Merge Marketing Automation With Mobile And Digital Media
AdExchanger | Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce...
Krux Builds Header Bidding Designed For Data Transactions
AdExchanger | Data management platform Krux is joining the header-bidding fray. Krux built a header bidder because it wants marketers to buy both data and...
When a Hack Becomes Mainstream: Facebook Trial Header Bidding
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to...
