Philadelphia 76ers buys two eSports teams
The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the...
Tagged: mediabrands
Celestial Seasonings Invests In Paid Media To Shift Tea Sentiment
AdExchanger | When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the...
Best of the week: Skittles and the dark side of going viral
Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald...
The Trade Desk IPO; Google Launch Messaging App
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new...
GroupM’s Brian Lesser: The Nature Of Media Buying Leverage Has Changed For Good
AdExchanger | Welcome to the first episode of AdExchanger Talks, a new podcast on data-driven marketing. Following this discussion with GroupM’s North America CEO, Brian...
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the...
3 Hacks to Improve Your Customer Loyalty Program
The following is a guest contributed post from Danielle Brown, VP of Marketing at Points. For most modern businesses, customer loyalty isn’t just an added...
Standards Won’t Bust Ad Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Collective Rebrands Ad Network Division as Compass | by Collective
Now Powered by Visto™ Ad Hub, Collective Diversifies Solutions to Provide Unparalleled Programmatic Media Trading Technology and Services to Agencies and Advertisers, Names Kerry Bianchi...
The Future of Measurement: Universal ID Adoption
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail...
Opting Out Of Political Advertising: Not So Simple
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gary Kibel, a partner...
Looking for Programmatic to Mark Australia’s Next 60 Years of TV
TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the...
Kit Kat’s break with Twitter
Kit Kat has been inseparably related to refreshment ever since it propagated its tagline ‘Take a Kit Kat break’ and the legacy continues. The ways...
European Companies Need a Multi-Screen Video Strategy to Reach Global Audiences, According to New Report from YuMe
Paper released in collaboration with dmexco & IAB highlights key strategies to reach global liquid audiences across screens and platforms Cologne, Germany – YuMe, Inc.,...
Dentsu Aegis Network acquires Perfect Relations Group in India
Dentsu Aegis Network has acquired Perfect Relations Group, a public relation (PR) firm in India, to become a member of Dentsu Aegis Network India, retaining...
The rise and fall of Mode Media
With its sudden shutdown Thursday, Mode Media provided another reminder that even for a onetime web stalwart, nothing is certain in the digital world. Samir...
