Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: mediabrands
Google Putting Out Wildfire; Facebook Service Threatens PMDs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will...
TV advtg still works in APAC but smartphones is the screen of choice
The growing significance of mobile has been tabled in various discussions. While mobile handsets found way into the hands of many consumers, across spectrum, one...
Social & online are redefining food mktg: Vipul Chawla, Yum
Food is social. One of the first insights about the growth of social media was the online behaviour of users when it came to network...
Outbrain names Tom Foran its first Chief Revenue Officer
Outbrain, a content discovery platform, has elevated Tom Foran to the newly created position of Chief Revenue Officer. Mr Foran was formerly the General Manager...
MediaCom And Celtra Seek To Streamline Mobile Advertising
Media agency MediaCom launched an official partnership with mobile ad creation and analytics platform Celtra on Wednesday. The partnership comes a year after MediaCom started...
Guardian extends media relationship with PHD in Australia
Guardian News & Media (GNM) has extended its partnership with media and communications agency, PHD, to cover Guardian Australia’s digital properties. PHD launched in the...
Advertisers Shift Ad Spend to Performance-Based & Native Mobile Advertising
Analysts Predict Mobile Internet Usage to Overtake Desktop by End of 2014 Mobile World Congress 2014 BARCELONA, Spain – MassiveImpact Ltd the world’s leading provider...
Edward Snowden’s Words Still Looming Large Over SXSW
In an extremely rare public talk (via the web, of course) Edward Snowden, the infamous NSA leaker and current fugitive from the United States, told...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Another key step from Havas Media in ANZ; strategic alliance with Lassoo
Havas Media Group has formed a strategic alliance with Kiwi agency Lassoo Media. The alliance is reached not only with the objective of allowing Havas...
Maxifier expands into buy-side optimisation with Admax Trade
Following its recent integration with AppNexus, a real-time advertising technology provider, Maxifier has launched a buy-side optimisation platform, Admax Trade. The new platform allows media...
Media Prima and Senheng in e-paper/ gadget distribution deal
Media Prima Digital, the digital arm of media giant Media Prima Berhad, has signed a Memorandum of Understanding (MoU) with Senheng Electric (KL) Sdn Bhd,...
Data pick of the day: Tablet fastest growing second screen
Second screen — for some, the reference is to the use of a device – mobile, tablet or smartphone – for an enhanced viewing experience...
OPS V
Event Type: OPS Geographic area: US/North America Tuesday, June 10, 2014 Sub Headline: How Digital Marketing Works Event promo: OPS is a unique opportunity to...
Media Analytics Summit
Event Type: Media Analytics Summit Geographic area: US/North America Sunday, May 18, 2014 – Tuesday, May 20, 2014 Sub Headline: Engage. Analyze. Grow. Event promo: ...
